Instinct Science

Performance Marketing Lead

Instinct Science

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $110,000 - $150,000 per year

Job Level

Senior

About the role

  • Set quarterly growth goals (pipeline, CAC/payback, conversion targets) and maintain the growth roadmap
  • Run weekly growth reviews and provide a crisp exec narrative (what’s working, what’s next)
  • Own paid acquisition across Google Ads and Meta Ads (plus LinkedIn/retargeting as needed): budgets, pacing, bidding, audiences, optimization
  • Drive a paid testing cadence (creative angles, offers, audiences) and ensure landing pages match the campaign (CTA, proof, low friction)
  • Own funnel stages, diagnose drop-offs, and run a CRO/testing backlog
  • Partner with Sales/RevOps on lead quality, scoring, routing, and SLAs
  • Own measurement plumbing: tracking plan/events, UTMs, pixels + conversion APIs, attribution approach, dashboards, and data QA
  • Manage vendors/freelancers as needed

Requirements

  • 7+ years in growth/performance marketing (B2B SaaS preferred)
  • Direct, hands-on experience advertising on Google and Meta (not just agency management)
  • Strong funnel + analytics chops: can connect channel performance to pipeline outcomes
  • Comfortable owning tracking and attribution (UTMs, events, pixels/CAPI, dashboards)
  • Strong cross-functional operator with clear communication and ruthless prioritization
Benefits
  • medical, dental and vision benefits
  • 401K with match
  • owner-like flexibility over work and time-off
  • time to innovate and Flow State Fridays
  • generous stipend for personal expenses
  • all-expense-paid time throughout the year together
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
growth marketingperformance marketingpaid acquisitionconversion rate optimizationanalyticstracking and attributionfunnel managementA/B testingGoogle AdsMeta Ads
Soft Skills
communicationprioritizationcross-functional collaborationanalytical thinkingproblem-solving