Marketing Campaign Manager
Instinct Science
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $85,000 - $115,000 per year
Job Level
Mid-LevelSenior
About the role
- responsible for the development, launch, and optimization of marketing programs to drive demand for Instinct software products.
- Align business strategies into campaign strategies to increase lead flow and achieve sales pipeline goals
- Understand the buyer – pain points, personas, how they buy, and how to engage them
- Build monthly/quarterly campaign tactics aligned to the buyer’s journey/product roadmap
- Help implement a campaign strategy balancing the need to produce immediate low funnel pipeline while also developing future demand with thought leadership campaigns
- Understand evolving marketing trends and channels that increase demand creation and brand awareness
- Leverage expertise in full funnel (marketing and sales) capabilities, including automation, to maximize campaign impact
- Collaborate with the rest of the marketing team to create and optimize campaign strategies across digital marketing, website, social media, events, and partnerships
- Partner with Product Marketing and Sales Enablement/Sales to extend and amplify campaign strategies with SDRs and Account Executives
- Analyze data to monitor the success of programs and optimize activities based on results
- Deliver campaign performance reports monthly for cross-functional visibility and discussion of what is working and how to improve performance
Requirements
- A minimum of 4+ years’ experience in a similar role managing marketing campaigns, preferably in a B2B technology environment.
- A proven track record of managing strategic, integrated marketing campaigns that make a measurable impact to lead flow, sales pipeline generation and sales bookings
- Proven success in a high growth company environment, working closely with sales and product teams.
- Strong analytical, interpersonal, and project management skills.
- Creative thinker with strong oral and written communication skills
- High degree of business acumen and understanding of B2B SaaS KPIs
- Good understanding of the communications process for corporate software products.
- Ability to combine strategic thinking with strong implementation skills – instinctively understands angles and positioning.
- Direct experience with marketing automation tools (Hubspot, Marketo, Pardot, etc.)
- Relationship building, vendor management, and negotiating skills.
- Strategic marketing experience within the veterinary industry is preferred
Benefits
- medical, dental and vision benefits
- 401K with match
- owner-like flexibility over work and time-off
- time to innovate and Flow State Fridays
- generous stipend that can be used for almost anything
- all-expense-paid time throughout the year together, including at our annual retreat
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing campaignslead flowsales pipeline generationdata analysiscampaign performance reportingbuyer persona understandingthought leadership campaignsB2B SaaS KPIsstrategic marketing
Soft skills
analytical skillsinterpersonal skillsproject managementcreative thinkingoral communicationwritten communicationbusiness acumenstrategic thinkingrelationship buildingnegotiating skills