Senior Programmatic Operations – Trading Lead

Insticator

Senior Programmatic Specialist leading end-to-end campaign operations across US market for COOL Media. Focused on delivering programmatic campaigns efficiently and effectively.

Posted 6/25/2026full-timeRemote • 🇮🇳 IndiaSeniorWebsite

Tech Stack

Tools & technologies

PMPRoku

About the role

Key responsibilities & impact

Own campaign setup, execution, optimisation, and delivery across multiple DSPs (Adform, Freewheel, Amazon DSP, StackAdapt, etc.)
Manage pacing, budgets, and performance across US campaigns spanning BVOD, CTV, Display, DOOH, Audio, and Video
Optimise campaigns against key KPIs including VCR, CTR, CPA, ROAS, and reach/frequency
Lead supply strategy including PMP curation, SPO, and SSP collaboration within the US ecosystem
Ensure best practice across trafficking, tagging, QA, and brand safety (IAS, MOAT, DV)
Troubleshoot delivery issues, SSP/DSP discrepancies, and technical campaign challenges
Oversee campaign trafficking, tag implementation, and QA processes
Work with internal teams on pixel implementation, tracking, and attribution setup (GTM, GA4, CAPI where relevant)
Ensure accuracy in campaign setup, naming conventions, reporting structures, and billing alignment
Maintain operational consistency across DSPs and US-based inventory partners
Analyse campaign performance across DSPs, GA4, and log-level data environments
Identify optimisation opportunities across audiences, inventory, bidding strategies, and creative
Deliver clear, actionable insights to Account Managers for client communication
Support testing frameworks including audience strategies, creative variants, and channel mix optimisation
Support the rollout and optimisation of COOL Media’s AI-driven campaign solutions
Contribute to automation, workflow efficiencies, and operational best practices
Partner with product and tech teams on attribution, incrementality, and data integration initiatives
Stay across US programmatic trends, platforms, SSPs, and data partners
Work closely with Account Managers to ensure seamless campaign delivery and performance alignment
Collaborate with trading, ad ops, analytics, and product teams
Mentor junior traders and contribute to upskilling across the team
Support onboarding of new US clients from an operational and technical perspective

Requirements

What you’ll need

Experience running US CTV/BVOD campaigns (e.g. Hulu, Peacock, Roku, Samsung TV Plus) – required or highly advantageous
Must be comfortable working US Eastern Time hours (8am–6pm EST)
8+ years hands-on experience in programmatic media buying and ad operations
Strong experience across multiple DSPs (Adform, Xandr, DV360, The Trade Desk, Amazon DSP, Freewheel, etc.)
Deep understanding of BVOD, CTV, Display, DOOH, Audio, and OLV environments
Experience with GTM, GA4, pixel implementation, and tracking frameworks
Strong knowledge of optimisation levers, bidding strategies, and supply path optimisation (SPO)
Experience working with log-level data and advanced reporting environments
Familiarity with DCO, dynamic creative, and attribution methodologies
Strong problem-solving mindset with the ability to troubleshoot technical and delivery issues
Highly organised, detail-oriented, and comfortable managing multiple campaigns and deadlines.

Benefits

Comp & perks

Competitive Salary
Annual Performance Bonus
Paid Time Off
Flexible work schedule

ATS Keywords

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Hard Skills & Tools

programmatic media buyingcampaign optimisationcampaign setupcampaign executioncampaign deliverypixel implementationtracking frameworksbidding strategiessupply path optimisationlog-level data analysis

Soft Skills

problem-solvingorganisational skillsdetail-orientedcommunicationmentoringcollaborationleadership