Director, Demand Partnerships

Insticator

Director, Demand Partnerships responsible for demand partner acquisition and revenue growth at COOL. Leading commercial relationships and programmatic strategy across North America and globally.

Posted 6/20/2026full-timeRemote • New York • 🇺🇸 United StatesLead💰 $160,000 - $200,000 per yearWebsite

About the role

Key responsibilities & impact

Proactively source and open new demand relationships with DSPs and independent trading desks across North America and key global markets.
Build and manage a structured pipeline of prospective demand partners, moving opportunities efficiently from initial outreach through contract execution and first campaign activation.
Lead all aspects of commercial negotiation, including deal structuring, pricing strategy, and contractual terms, in close partnership with legal and finance stakeholders.
Represent COOL at industry conferences, trade events, and client-facing engagements as a credible and compelling voice in programmatic advertising.
Own and deliver against a net-new demand revenue target on a quarterly and annual basis, with clear accountability for pipeline generation and deal closure.
Develop and execute go-to-market strategies that align COOL's inventory proposition with the specific buying priorities and performance objectives of prospective demand partners.
Leverage proof-of-concept deal frameworks — including private marketplace deals and curated deal structures — to demonstrate measurable value and accelerate partner adoption.
Translate market intelligence and buyer feedback into actionable product and positioning insights for internal stakeholders.
Collaborate cross-functionally with yield, product, and ad operations teams to ensure seamless onboarding and partner satisfaction post-deal.

Requirements

What you’ll need

7+ years of experience in programmatic advertising, with a focus on demand-side partnerships, business development, or sales.
Proven track record of building and closing commercial relationships with DSPs, ATDs, or agency trading desks.
Deep understanding of the programmatic ecosystem — RTB, PMPs, deal IDs, header bidding, and SSP/DSP dynamics.
Strong commercial acumen with experience in deal structuring, pricing, and contract negotiation.
Demonstrated ability to build and manage a structured sales pipeline with consistent conversion velocity.
Excellent communication, presentation, and stakeholder management skills.
Comfort representing a company externally — at trade shows, conferences, and in client-facing settings.

Benefits

Comp & perks

Health, Dental and Vision Insurance
Annual Performance Bonus
Paid Time Off
Company Holidays
Flexible work schedule
401k

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

programmatic advertisingbusiness developmentsalesdeal structuringpricing strategycontract negotiationsales pipeline managementmarket intelligenceprivate marketplace dealsheader bidding

Soft Skills

communicationpresentationstakeholder managementcross-functional collaborationnegotiationaccountabilitystrategic thinkingrelationship buildingproblem-solvingadaptability