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Head of Marketing
Instant ImpactHead of Marketing building strategy, brand and demand generation for a European industrial group. Connecting marketing activity to pipeline and revenue across the UK, Germany and Netherlands.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B marketing leadership, demand generation, and go-to-market strategy, with a strong focus on connecting marketing activities to revenue and managing marketing budgets effectively. Proven ability to build and lead marketing teams while collaborating across multiple geographies and sectors.
Highest-signal resume keywords
B2B Marketing LeadershipDemand GenerationGo-To-Market StrategyCRM ExpertiseMulti-Market Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Demand GenerationB2B Product MarketingMarketing StrategyRevenue AccountabilityPipeline KPIsMarket IntelligenceBrand DevelopmentValue PropositionBudget ManagementCommercial Strategy
Soft Skills
LeadershipCollaborationCommunicationStrategic ThinkingInsight Gathering
Tools & Technologies
CRM PlatformsMarketing Automation Tools
Industry Keywords
Industrial SectorManufacturingWorkwearLogisticsEuropean Markets
About the role
Key responsibilities & impact- Define and own the European marketing strategy aligned to commercial growth targets
- Build demand generation across digital, events, partnerships and outbound, tracking contribution to pipeline
- Develop a differentiated brand and value proposition across European markets and brands
- Work with the Product Manager on positioning, messaging and go-to-market plans for new and existing product ranges
- Equip the sales team with tools, content and insight to win business
- Gather market intelligence and customer insight to sharpen strategy and inform product direction
- Build and lead a marketing team
- Own the marketing budget and maintain accountability for ROI and pipeline KPIs
- Report to the Commercial Director and participate in the European commercial leadership team
- Collaborate with product, sales, operations and group leadership across the UK, Germany and the Netherlands
Requirements
What you’ll need- Senior B2B marketing leadership experience with a track record of connecting marketing activity to revenue
- Proven demand generation experience with direct pipeline and revenue accountability
- Experience in B2B product marketing and go-to-market strategy
- CRM and marketing automation platform expertise
- Track record in multi-market or multi-brand environments
- Ability to operate across geographies and work with commercial teams in the UK, Germany and the Netherlands
- Industrial, manufacturing, workwear or logistics sector experience is desirable, not essential
- Comfortable building a marketing function from scratch in growth-focused businesses with finite resources
- Commercial accountability and ability to track ROI and pipeline KPIs
Benefits
Comp & perks- 🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account Instant Impact Website LinkedIn All Job Openings 51 - 200 employees Founded 2011 📣 Marketing 🎯 Recruiter 💼 Consulting Marketing
- Recruitment
- Consulting Instant Impact is a global talent solutions provider focused on helping mid-sized businesses navigate the complexities of recruiting top talent. With a variety of services including Recruitment Process Outsourcing (RPO), Modular RPO, and Executive Search, Instant Impact aims to simplify the hiring process, leverage cutting-edge technology, and provide expert consulting services to ensure that organizations can hire efficiently and effectively. The company prides itself on high client retention rates and a data-driven approach to recruitment, making it a trusted partner for growing companies looking to fulfill their talent needs. Head of Marketing 🔥 1 minute ago 🏢🏡 Helmond – Hybrid 💵 €90k - €120k / year ⏰ Full Time 🔴 Lead 🎯 Chief Marketing Officer (CMO) 👻 Ghost score 7% Apply Now Customize resume + cover letter Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
- Define and own the European marketing strategy aligned to commercial growth targets
- Build demand generation across digital, events, partnerships and outbound, tracking contribution to pipeline
- Develop a differentiated brand and value proposition across European markets and brands
- Work with the Product Manager on positioning, messaging and go-to-market plans for new and existing product ranges
- Equip the sales team with tools, content and insight to win business
- Gather market intelligence and customer insight to sharpen strategy and inform product direction
- Build and lead a marketing team
- Own the marketing budget and maintain accountability for ROI and pipeline KPIs
- Report to the Commercial Director and participate in the European commercial leadership team
- Collaborate with product, sales, operations and group leadership across the UK, Germany and the Netherlands 🎯 Requirements
- Senior B2B marketing leadership experience with a track record of connecting marketing activity to revenue
- Proven demand generation experience with direct pipeline and revenue accountability
- Experience in B2B product marketing and go-to-market strategy
- CRM and marketing automation platform expertise
- Track record in multi-market or multi-brand environments
- Ability to operate across geographies and work with commercial teams in the UK, Germany and the Netherlands
- Industrial, manufacturing, workwear or logistics sector experience is desirable, not essential
- Comfortable building a marketing function from scratch in growth-focused businesses with finite resources
- Commercial accountability and ability to track ROI and pipeline KPIs Apply Now 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score View More Chief Marketing Officer Jobs 🌐 Worldwide Built by Lior Neu-ner. I'd love to hear your feedback — Get in touch via DM or support@remoterocketship.com Search Search Jobs by country Search jobs by city Search jobs by job title Search entry-level jobs Search junior-level jobs Search senior-level jobs Search jobs by tech stack Search jobs by contract type Search remote internships Search remote part-time jobs Remote jobs Anywhere in the World Companies Hiring Anywhere in the World Companies Hiring Sales People Anywhere in the World Companies Hiring Software Engineers Anywhere in the World Resources Advice Tips for finding remote jobs Interview questions and answers Resume examples Cover letter examples Post a job Affiliates About us Is Remote Rocketship legit? Privacy policy Terms of service Job board SEO course Remote Job Search MasterClass Resume Review AI Apply Copilot OpenClaw job finder API docs Find jobs using your resume Jobs by Country Remote jobs anywhere in the world (Worldwide remote jobs) Remote jobs United States Remote jobs Australia Remote jobs Brazil Remote jobs Canada Remote jobs France Remote jobs Ireland Remote jobs Germany Remote jobs Netherlands Remote jobs Spain Remote jobs UK Popular Jobs Remote data analyst jobs Remote customer support jobs Remote executive assistant jobs Remote marketing jobs Remote product designer jobs Remote product manager jobs Remote project manager jobs Remote recruiter jobs Remote sales jobs Remote software engineer jobs Jobs by Type Remote full-time jobs Remote part-time jobs Remote contract jobs Remote internship jobs Remote entry-level jobs Remote jobs with no experience required Remote junior jobs (1-3 years of experience) Digital nomad jobs Remote jobs with no degree required Freelance remote jobs Temporary remote jobs Remote jobs hiring now Stay at home mom jobs