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Head of Marketing
Instant ImpactHead of Marketing building European B2B marketing strategy, demand generation and brand capability. Driving pipeline and commercial growth across the UK, Germany and Netherlands.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B marketing leadership, demand generation, and go-to-market strategy, with a strong focus on connecting marketing activities to revenue across European markets. Proven ability to build and lead marketing teams while managing budgets and KPIs in growth-oriented environments.
Highest-signal resume keywords
B2B Marketing LeadershipDemand GenerationGo-To-Market StrategyCRM ExpertiseMulti-Market Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Demand GenerationB2B Product MarketingMarketing StrategyPipeline ManagementRevenue Accountability
Soft Skills
LeadershipCollaborationMarket Intelligence Gathering
Tools & Technologies
CRM PlatformsMarketing Automation Platforms
Industry Keywords
Industrial SectorManufacturing SectorWorkwear SectorLogistics Sector
About the role
Key responsibilities & impact- Define and own the European marketing strategy aligned to commercial growth targets
- Build demand generation across digital, events, partnerships and outbound, tracking contribution to pipeline
- Develop a differentiated brand and value proposition across European markets and brands
- Work with the Product Manager on positioning, messaging and go-to-market plans
- Equip the sales team with tools, content and insight to win business
- Gather market intelligence and customer insight to inform strategy and product direction
- Build and lead a marketing team
- Own the marketing budget and manage ROI and pipeline KPIs
- Collaborate with the Commercial Director, product, sales, operations and the wider European commercial leadership team
- Report to the Commercial Director and work with senior leadership across the UK, Germany and the Netherlands
Requirements
What you’ll need- Senior B2B marketing leadership experience with a track record of connecting marketing activity to revenue
- Proven demand generation experience with direct pipeline and revenue accountability
- Experience in B2B product marketing and go-to-market strategy
- CRM and marketing automation platform expertise
- Track record in multi-market or multi-brand environments
- Ability to operate across geographies and work with commercial teams in the UK, Germany and the Netherlands
- Industrial, manufacturing, workwear or logistics sector experience desirable, not essential
- Comfortable building a marketing function from scratch in growth-focused businesses with finite resources and commercial accountability
Benefits
Comp & perks- 🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account Instant Impact Website LinkedIn All Job Openings 51 - 200 employees Founded 2011 📣 Marketing 🎯 Recruiter 💼 Consulting Marketing
- Recruitment
- Consulting Instant Impact is a global talent solutions provider focused on helping mid-sized businesses navigate the complexities of recruiting top talent. With a variety of services including Recruitment Process Outsourcing (RPO), Modular RPO, and Executive Search, Instant Impact aims to simplify the hiring process, leverage cutting-edge technology, and provide expert consulting services to ensure that organizations can hire efficiently and effectively. The company prides itself on high client retention rates and a data-driven approach to recruitment, making it a trusted partner for growing companies looking to fulfill their talent needs. Head of Marketing 🔥 1 minute ago 🏢🏡 London – Hybrid ⏰ Full Time 🔴 Lead 🎯 Chief Marketing Officer (CMO) 👻 Ghost score 18% Apply Now Customize resume + cover letter Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
- Define and own the European marketing strategy aligned to commercial growth targets
- Build demand generation across digital, events, partnerships and outbound, tracking contribution to pipeline
- Develop a differentiated brand and value proposition across European markets and brands
- Work with the Product Manager on positioning, messaging and go-to-market plans
- Equip the sales team with tools, content and insight to win business
- Gather market intelligence and customer insight to inform strategy and product direction
- Build and lead a marketing team
- Own the marketing budget and manage ROI and pipeline KPIs
- Collaborate with the Commercial Director, product, sales, operations and the wider European commercial leadership team
- Report to the Commercial Director and work with senior leadership across the UK, Germany and the Netherlands 🎯 Requirements
- Senior B2B marketing leadership experience with a track record of connecting marketing activity to revenue
- Proven demand generation experience with direct pipeline and revenue accountability
- Experience in B2B product marketing and go-to-market strategy
- CRM and marketing automation platform expertise
- Track record in multi-market or multi-brand environments
- Ability to operate across geographies and work with commercial teams in the UK, Germany and the Netherlands
- Industrial, manufacturing, workwear or logistics sector experience desirable, not essential
- Comfortable building a marketing function from scratch in growth-focused businesses with finite resources and commercial accountability Apply Now 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score Similar Jobs Global Head of Marketing 🔥 3 hours ago Encompass Corporation 51 - 200 💼 Consulting 🏥 Healthcare 📦 Logistics Website LinkedIn All Job Openings Global Head of Marketing leading brand, demand generation, and communications for Encompass's corporate digital identity platform. Building teams and driving growth with banks worldwide. 🏢🏡 London – Hybrid ⏰ Full Time 🔴 Lead 🎯 Chief Marketing Officer (CMO) 🇬🇧 UK Skilled Worker Visa Sponsor Head of Marketing 🕒 Yesterday Whatnot 201 - 500 💼 Consulting 📦 Logistics 📣 Marketing Website LinkedIn All Job Openings Head of Marketing scaling buyer growth for Whatnot, a live shopping marketplace. Leading UK marketing, influencer, paid, partnership, content, and event initiatives. 🏢🏡 London – Hybrid 💰 $260M Series D on 2022-07 ⏰ Full Time 🔴 Lead 🎯 Chief Marketing Officer (CMO) 🇬🇧 UK Skilled Worker Visa Sponsor Head of Marketing 🕒 Yesterday Whatnot 201 - 500 💼 Consulting 📦 Logistics 📣 Marketing Website LinkedIn All Job Openings Head of Marketing driving buyer, creator, and brand growth in France for Whatnot’s live commerce platform. Leading cross-channel marketing and France-focused teams. 🏢🏡 London – Hybrid 💰 $260M Series D on 2022-07 ⏰ Full Time 🔴 Lead 🎯 Chief Marketing Officer (CMO) 🇬🇧 UK Skilled Worker Visa Sponsor 🗣️🇫🇷 French Required Chief Commercial Officer 🕒 2 days ago Seccl 51 - 200 💳 Fintech ☁️ SaaS 🤝 B2B Website LinkedIn All Job Openings Chief commercial officer driving Seccl’s embedded investment platform growth. Leading sales, partnerships, customer success and market expansion across the UK and Europe. 🏢🏡 London – Hybrid ⏰ Full Time 🔴 Lead 🎯 Chief Marketing Officer (CMO) Head of Marketing 🕒 5 days ago OfficeRnD 51 - 200 ☁️ SaaS 🤝 B2B Website LinkedIn All Job Openings Head of Marketing leading AI-first brand, demand generation, and product marketing for OfficeRnD’s flexible-workspace SaaS products. Owning pipeline, ARR, discovery, and a distributed marketing team. 🏢🏡 London – Hybrid ⏰ Full Time 🔴 Lead 🎯 Chief Marketing Officer (CMO) 🇬🇧 UK Skilled Worker Visa Sponsor View More Chief Marketing Officer Jobs 🌐 Worldwide Built by Lior Neu-ner. I'd love to hear your feedback — Get in touch via DM or support@remoterocketship.com Search Search Jobs by country Search jobs by city Search jobs by job title Search entry-level jobs Search junior-level jobs Search senior-level jobs Search jobs by tech stack Search jobs by contract type Search remote internships Search remote part-time jobs Remote jobs Anywhere in the World Companies Hiring Anywhere in the World Companies Hiring Sales People Anywhere in the World Companies Hiring Software Engineers Anywhere in the World Resources Advice Tips for finding remote jobs Interview questions and answers Resume examples Cover letter examples Post a job Affiliates About us Is Remote Rocketship legit? Privacy policy Terms of service Job board SEO course Remote Job Search MasterClass Resume Review AI Apply Copilot OpenClaw job finder API docs Find jobs using your resume Jobs by Country Remote jobs anywhere in the world (Worldwide remote jobs) Remote jobs United States Remote jobs Australia Remote jobs Brazil Remote jobs Canada Remote jobs France Remote jobs Ireland Remote jobs Germany Remote jobs Netherlands Remote jobs Spain Remote jobs UK Popular Jobs Remote data analyst jobs Remote customer support jobs Remote executive assistant jobs Remote marketing jobs Remote product designer jobs Remote product manager jobs Remote project manager jobs Remote recruiter jobs Remote sales jobs Remote software engineer jobs Jobs by Type Remote full-time jobs Remote part-time jobs Remote contract jobs Remote internship jobs Remote entry-level jobs Remote jobs with no experience required Remote junior jobs (1-3 years of experience) Digital nomad jobs Remote jobs with no degree required Freelance remote jobs Temporary remote jobs Remote jobs hiring now Stay at home mom jobs