Marketing Operations

• Help deliver our integrated marketing plan to drive qualified leads, engagement, and trust within our target market, ensuring seamless coordination across Instant Impact and Impact X brands.
• Support the digital delivery of our event programme, including email automation, registration automations, lead capture, and post‑event follow‑up so events contribute effectively to pipeline generation.
• Work with the team to deliver and optimise digital campaigns across email, paid media, and partnerships, ensuring accurate tracking and measurement across all touchpoints.
• Partner with the Senior Marketing Executive, Sales, and Leadership to ensure marketing campaigns align with sales processes and pipeline objectives.
• Support the integration of marketing and sales systems so data flows seamlessly between platforms such as HubSpot, Clay, and analytics tools.
• Work closely with Sales, Marketing, and Customer Success to break down silos. Develop and deliver training on tools, workflows, and processes to empower revenue teams and improve operational consistency.
• Own the set‑up, execution, and optimisation of marketing automations, workflows, and nurture programmes within our martech stack (HubSpot or similar) and sales enrichment tools such as Clay. Experience with Zapier is an advantage.
• Build and maintain dashboards and reports to monitor campaign performance, conversion rates, and ROI. Provide insights and recommendations for continuous improvement.
• Keep website content accurate, relevant, and optimised for lead generation and SEO. Support ongoing enhancements and tracking to improve performance.
• Identify opportunities to improve campaign efficiency, data accuracy, and lead management processes, working closely with Marketing and Sales Operations.

Marketing Operations Executive

Marketing Operations Lead

Marketing Operations Assistant