Installation Made Easy, Inc.

Marketing Manager

Installation Made Easy, Inc.

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

SeniorLead

Tech Stack

Cloud

About the role

  • Own the strategic oversight and execution of IME’s marketing programs, ensuring alignment with business objectives and partner needs
  • Lead and manage marketing team, setting priorities, performance expectations, and quality standards
  • Establish scalable processes and best practices for creative production, digital marketing execution, and program launches
  • Oversee the development and governance of all marketing assets, including websites, email campaigns, digital content, and in-store materials
  • Provide executive-level guidance on branding, visual identity, and customer-facing communications
  • Partner closely with Business Development, Operations, Product, and Compliance to ensure marketing programs are accurate, compliant, and launch-ready
  • Direct ongoing maintenance and optimization of existing programs, including:
  • - Retailer websites and landing pages within Umbraco CMS
  • - Email campaigns and program communications within Salesforce Marketing Cloud
  • Lead the setup and rollout of new marketing programs, including:
  • - Standing up new retailer websites and digital experiences
  • - Designing email strategies, matrices, and campaign frameworks
  • Oversee digital marketing performance and analytics, including Google Analytics reporting and insight generation for leadership
  • Ensure consistent documentation and asset libraries are maintained across all programs
  • Serve as a senior point of contact for marketing-related requests, providing consultation, prioritization, and strategic recommendations
  • Represent marketing initiatives confidently with senior and executive stakeholders
  • Any other responsibilities as assigned

Requirements

  • **Minimum Qualifications: **
  • - Bachelor’s degree in Marketing, Communications, or a related field
  • - 7+ years of progressive experience in marketing, digital marketing, or marketing operations
  • - Experience managing creative or marketing teams
  • - Demonstrated success leading complex marketing programs with multiple stakeholders
  • - Proven ability to operate at both strategic and executional levels
  • - Strong business acumen and sound judgment in ambiguous or high-pressure situations
  • - Exceptional written and verbal communication skills, including executive-level presentation capability
  • - Highly organized with the ability to manage multiple high-impact initiatives simultaneously
  • - Self-directed and effective in a fully remote, always-on work environment
  • **Preferred Qualifications: **
  • - Deep experience with Salesforce Marketing Cloud and email campaign execution
  • - CMS experience (Umbraco strongly preferred)
  • - Working knowledge of SEO, UX/UI best practices, and digital performance optimization
  • - Experience with motion graphics or advanced creative tools (e.g., After Effects)
  • - Background in copywriting or content strategy
  • - Experience supporting B2B2C, retail, or home improvement-related programs
Benefits
  • **Benefits to working with IME: **
  • - 100% remote work environment
  • - Employer provided equipment.
  • - Medical, dental, and vision insurance
  • - Health savings plan includes employer contribution to health savings account.
  • - Medical and dental flexible spending accounts
  • - Company paid basic life, short-term disability, and long-term disability insurance.
  • - 401K plan with employer match
  • - Company matches 100% of the first 4% of salary deferrals.
  • - All contributions, including employer contributions, are 100% vested immediately.
  • - Employee discount program for Electronics, Groceries, Travel, Entertainment, and more
  • - Employee assistance program
  • - Pay on demand.
  • - Critical illness, hospital indemnity, group accident, and legal insurance
  • - Paid time off.
  • - And more!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingemail campaign executionSEOUX/UI best practicesdigital performance optimizationcopywritingcontent strategycreative productionmarketing operationsanalytics
Soft Skills
leadershipstrategic thinkingcommunicationorganizational skillsbusiness acumenjudgmentself-directedconsultationprioritizationpresentation skills