Marketing Manager

instagrid

Marketing Lead for North America at Instagrid, focusing on driving brand awareness and high-quality leads. Collaborating with global marketing to optimize campaigns for the US market.

Posted 6/5/2026full-timeRemote • New York • 🇺🇸 United StatesSeniorLead💰 $110,000 - $160,000 per yearWebsite

About the role

Key responsibilities & impact

Own the NA marketing strategy end-to-end — driving brand awareness, lead generation, and pipeline conversion through multi-channel campaigns, localized go-to-market materials, and ABM execution across key accounts.
Turn market intelligence and competitive insights into targeted content strategies that win in key B2B verticals.
Lead and develop one direct report, producing high-impact content across social, email, case studies, and PR.
Manage the regional budget with a sharp eye on ROI, CAC, and pipeline contribution — optimizing continuously based on performance data.
Serve as Instagrid's regional Brand Ambassador, owning local media relations and crisis communications in close partnership with the NA Commercial team.

Requirements

What you’ll need

7–10 years of B2B marketing experience, ideally in a start-up or scale-up; proven track record executing localized strategies across the US market.
Hands-on across digital, content, trade media, events, lead generation, and ABM — with the commercial instincts to align marketing directly to pipeline.
Equally comfortable as a sales team partner and a contributor to a global marketing organization, balancing local needs with brand consistency.
Data-driven communicator — strong analytical skills, excellent written and verbal ability, and proficiency in CRM and marketing automation platforms.
Thrives in a fast-paced international environment; able to manage competing priorities across time zones and willing to travel up to 30%.

Benefits

Comp & perks

A dynamic environment in a fast-growing start-up with a flat hierarchy and real ownership over your territory.
The opportunity to join a company at the cutting edge of its field – being first movers in clean professional power.
Laptop (Apple or Windows).
25 days paid vacation.
Generous health care package.
401k with 3% company match.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B marketinglead generationABMcontent strategydigital marketingtrade mediaanalyticsROI managementpipeline conversionlocalization strategies

Soft Skills

leadershipcommunicationanalytical skillscollaborationadaptabilitytime managementstrategic thinkingcreativityproblem-solvingrelationship management