Retail Ads Sales Executive, Mid-Market
Instacart
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $100,000 - $146,000 per year
About the role
- Own the full sales cycle for retailer advertising partnerships within Instacart’s existing retailer network, from prospecting and pipeline development through scoping, contracting, launch, optimization, renewal, and expansion.
- Identify, position, and sell retailer-dedicated ad units and cross-channel solutions (on-site and off-site), partnering with Product, Marketing, and Yield to craft packages that map to retailer objectives and deliver measurable ROI.
- Work hand-in-hand with the Business Development retailer team to align account strategies, convert platform relationships into advertising revenue, and create cohesive joint plans for growth.
- Translate performance data into clear narratives, proposals, and QBRs; set targets, monitor KPIs, and drive optimizations that lead to renewal and upsell.
- Build repeatable playbooks, pricing guardrails, and best practices that support scale across Midmarket Ads and enable future teammates to execute with quality and speed.
- Navigate cross-functional processes with Legal, Policy, Finance, and Off-Platform to structure terms, ensure compliance, and accelerate deal velocity in a dynamic, rapidly evolving environment.
Requirements
- 5–7+ years of experience in digital advertising sales, account management, or business development, with a focus on retail, grocery, or the broader retail ecosystem.
- Hands-on experience with retail media networks, including on-site media, off-site activation, audience targeting, and performance measurement.
- Proven track record owning end-to-end sales cycles and growing high-value advertising partnerships with individual contract values between $100k and $2M.
- Experience presenting complex advertising solutions to senior stakeholders and negotiating commercial terms through close.
- Analytical and data-driven approach; proficiency using performance data to inform optimization and renewal strategies.
- Demonstrated cross-functional collaboration with teams such as Business Development, Product, and Marketing to package and deliver solutions.
- Bachelor’s degree in business, marketing, communications, or a related field, or equivalent practical experience.
Benefits
- Instacart provides highly market-competitive compensation and benefits in each location where our employees work.
- This role is eligible for a new hire equity grant as well as annual refresh grants.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
digital advertising salesaccount managementbusiness developmentretail media networksaudience targetingperformance measurementsales cycle managementcontract negotiationdata analysisKPI monitoring
Soft Skills
cross-functional collaborationcommunicationanalytical thinkingpresentation skillsstrategic planningrelationship buildingproblem-solvingnegotiationteamworkadaptability
Certifications
Bachelor’s degree in businessBachelor’s degree in marketingBachelor’s degree in communications