
Director, Growth Creative
Instacart
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $194,000 - $245,000 per year
Job Level
About the role
- Build and lead a world-class creative team
- Own performance creative direction
- Drive AI-led transformation
- Architect the creative engine for scale
- Scale creative globally
- Partner with Growth leadership
- Champion collaboration and culture
Requirements
- 10+ years leading creative teams in performance marketing, growth, or digital advertising, with at least 5 years managing multi-disciplinary teams at scale.
- Proven experience building and scaling large in-house creative organizations that support high-volume performance advertising.
- Deep understanding of performance creative dynamics across Meta, TikTok, YouTube, Search, CRM, In-App and emerging channels, including how algorithms evaluate and reward creative.
- Demonstrated ability to design workflows, systems, and processes that unlock speed, operational efficiency, and creative excellence.
- Strong track record of integrating AI tools and automation platforms into creative production to increase throughput and reduce manual work.
- Experience leading global creative operations, including localization strategies, regional workflows, and culturally relevant creative development.
- Exceptional ability to translate performance insights into clear strategic creative direction that teams can execute against at high velocity.
- Strong leadership, communication, and cross-functional partnership skills.
Benefits
- Instacart provides highly market-competitive compensation and benefits
- Annual refresh grants
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
performance marketingdigital advertisingcreative directionAI toolsautomation platformsworkflow designoperational efficiencycreative excellencelocalization strategiesperformance insights
Soft Skills
leadershipcommunicationcross-functional partnershipcollaborationcultural relevance