Instacart

Senior Product Designer – Lifecycle & Growth

Instacart

full-time

Posted on:

Location Type: Remote

Location: California • Colorado • United States

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Salary

💰 $143,000 - $181,500 per year

Job Level

Senior

About the role

  • Drive end-to-end design initiatives across Instacart+ and Incentives—from problem framing and discovery through exploration, iteration, prototyping, and delivery.
  • Design subscription and promotional experiences across key surfaces including home, browse, cart, checkout, post-order, and lifecycle touchpoints (email, push, in-app).
  • Frame problems clearly, explore multiple solution paths, and articulate tradeoffs grounded in customer insight, experimentation, and business impact.
  • Translate experience principles into thoughtful flows, content hierarchy, and interaction patterns that align with Instacart’s design system and brand.
  • Leverage AI-assisted prototyping and concept development alongside strong craft—bringing clarity and rigor to generated concepts that meet system constraints.
  • Design for visual clarity, pacing, and density across subscription and incentive surfaces; collaborate with system owners to ensure consistency and quality.
  • Partner with Research and Data Science to uncover insights related to subscription behavior, incentives, and repeat usage, translating findings into journey refinements.
  • Help shape value propositions, naming, and messaging within Instacart+ and Incentives; create clear artifacts (flows, decks, prototypes) that align cross-functional partners.
  • Elevate quality by advocating for cohesive, user-centered solutions and providing thoughtful critique and mentorship within the team.

Requirements

  • 6+ years of experience designing consumer-facing digital products across web and mobile.
  • Portfolio demonstrating end-to-end feature or journey design, including multi-step flows and lifecycle touchpoints.
  • Experience in digital commerce, audience growth, subscription, incentives, pricing, or monetization-focused initiatives.
  • Fluency in Figma and Google Slides, with the ability to produce high-fidelity UI and interaction design aligned to a design system.
  • Proven track record connecting design decisions to measurable outcomes (e.g., activation, retention, conversion) and partnering on experimentation.
  • Demonstrated ability to independently drive multiple projects in a fast-paced, ambiguous environment.
  • Strong communication skills: framing problems, articulating tradeoffs, and presenting design rationale to cross-functional partners.
Benefits
  • competitive compensation and benefits
  • new hire equity grant
  • annual refresh grants
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
end-to-end designfeature designjourney designUI designinteraction designprototypingcustomer insightdesign systemvisual clarityuser-centered solutions
Soft Skills
strong communicationproblem framingarticulating tradeoffsmentorshipcollaborationindependent project managementcritical thinkingcreativityadaptabilityadvocacy