Staff Content Designer – Model Design
Instacart
full-time
Posted on:
Location Type: Remote
Location: California • Colorado • United States
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Salary
💰 $194,000 - $246,000 per year
Job Level
About the role
- Work hand-in-hand with research teams to anticipate user needs and design AI behaviors that feel natural, helpful, and delightful across Instacart's grocery shopping experiences.
- Build alignment with cross-functional partners—including product, engineering, and design teams.
- Drive continuous improvement of our AI systems by synthesizing insights from user testing.
- Design and refine system prompts that enable personalized, scalable interactions.
- Develop innovative approaches to gathering training data.
- Own the full lifecycle of content initiatives—from initial design through launch, measurement, and optimization.
- Establish and uphold Instacart's distinctive voice across all AI interactions.
- Balance multiple workstreams simultaneously, maintaining momentum and quality.
Requirements
- 12+ years creating content for consumer digital products, with a portfolio that demonstrates mastery in content design, narrative development, and establishing design standards.
- Must include at least 2 years of direct experience designing AI model interactions.
- Natural storyteller with refined taste and strong writing instincts who creates user experiences that surprise and delight.
- Deep knowledge of how information architecture and visual-verbal design work together to create coherent product experiences.
- Proven expertise in prompt engineering that drives personalization at scale.
- Technical fluency to understand how data composition, training approaches, and prompt modifications influence AI behavior and output quality.
- Strategic thinker who bridges user research, product goals, and business objectives.
- Self-directed operator who thrives in ambiguous, fast-moving environments.
- Compelling communicator who builds buy-in for your vision.
- Passionate about developing others, consistently modeling excellence and providing guidance that helps teammates grow their craft.
- Deeply empathetic and self-aware, with genuine commitment to creating experiences that work for diverse global audiences.
Benefits
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Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
content designnarrative developmentdesign standardsAI model interactionsprompt engineeringinformation architecturevisual-verbal designdata compositiontraining approachesprompt modifications
Soft Skills
natural storytellerstrong writing instinctsstrategic thinkerself-directed operatorcompelling communicatorpassionate about developing othersempatheticself-awareability to balance multiple workstreamscommitment to diverse global audiences