Instacart

Senior Data Engineer, Marketing

Instacart

full-time

Posted on:

Location Type: Remote

Location: Canada

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Salary

💰 CA$161,000 - CA$170,000 per year

Job Level

About the role

  • Design, build, and maintain high-quality dimensional data models and ELT pipelines that support marketing analytics across Paid Marketing, SEO, and Retailer Marketing, and attribution.
  • Work closely with Data Scientists, Analysts, Data Engineers, and Marketing stakeholders to understand analytical needs, translate business questions into data requirements, and deliver trusted, decision-ready data assets.
  • Lead efforts in data modeling, metric definition, testing, and documentation, owning data quality and resolving issues at their root cause across critical marketing workflows.
  • Set standards and guide execution for marketing data pipelines, reviewing designs and implementations to ensure reliability, scalability, and analytical usability.
  • Improve and evolve existing marketing data pipelines and workflows to reduce manual effort, improve performance, and increase the speed and confidence of analysis.
  • Develop scalable analytics engineering patterns, including dimensional models, testing frameworks, and monitoring approaches, to support evolving marketing measurement needs.

Requirements

  • 5+ years of experience in Analytics Engineering, Data Engineering, or closely related roles, with clear ownership of production data systems.
  • Advanced SQL skills and deep experience designing well-architected dimensional data models (star schemas, fact/dimension tables, SCDs).
  • Hands-on experience with the modern data stack, including dbt, Snowflake, and Airflow.
  • Strong understanding of marketing data and metrics, including paid media performance, attribution concepts, and channel-level measurement.
  • Demonstrated experience providing technical leadership on complex data projects, including setting standards, guiding execution, and supporting the growth of other engineers.
  • Excellent judgment and product thinking — you know how to balance speed, correctness, and long-term maintainability.
  • Experience working directly with Data Scientists on experimentation, attribution, or incrementality measurement (preferred).
  • Familiarity with marketing platforms (ie Google Ads, Meta, Google Analytics, SEO tooling) (preferred).
  • Python experience for automation or advanced transformations (preferred).
  • Experience introducing analytics engineering best practices in an organization that didn't previously have them (preferred).
Benefits
  • Remote work policy
  • New hire equity grant
  • Annual refresh grants
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
SQLdimensional data modelsstar schemasfact tablesdimension tablesslowly changing dimensions (SCDs)analytics engineeringdata modelingdata qualitydata pipelines
Soft Skills
technical leadershipjudgmentproduct thinkingproblem-solvingcollaborationcommunicationmentorshipexecution guidanceanalytical thinkingattention to detail