Instacart

Senior Director, Media

Instacart

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $263,000 - $277,500 per year

Job Level

Senior

About the role

  • Own the global media budget for Instacart, ensuring optimal allocation and ROI across media channels for both consumer and B2B2C.
  • Align media strategy with ambitious B2C and B2B business objectives and long-range planning, navigating complex collaborations across brand, product, and creative teams.
  • Define the in-house media agency strategy for our retail media network business.
  • Build, mentor, and inspire a high-performing in-house team rooted in strategic thinking, executional excellence, and continuous innovation while advancing our resourcing model to leverage AI and human talent (both in-house and external) to their fullest potential.
  • Promote a culture of systems thinking, orchestrating seamless cross-functional alignment and operational rigor between marketing, product, finance, and data teams.
  • Champion the systems and tooling required for velocity, quality, and scalable growth: Leverage marketing science, audience insights, and media mix modeling to inform targeting, optimize spend, and improve media effectiveness. Partner with Finance, Data Science, Analytics, and MarTech to advance media measurement, targeting, and spend optimization.

Requirements

  • 15+ years of leadership experience managing full funnel consumer media strategy and execution with large working budgets across US and Canada.
  • Strong leadership presence with the ability to align diverse stakeholders and lead through influence at all levels.
  • Deep fluency in performance measurement, including MMM, attribution models, A/B testing, and forecasting with demonstrated experience collaborating with data science, analytics, product, and MarTech teams to drive impact.
  • Experience leading embedded agency teams and internal marketers with clarity, urgency, and high expectations.
  • Experience leveraging AI and a strong willingness to learn and experiment with AI-driven and agent-based systems to achieve successful full-funnel marketing at scale.
  • An expert in both the art and science of media, encompassing creative alignment, campaign planning, channel orchestration, and experimentation.
  • An innovator in the media space with a strong track record of bold strategic initiatives and continuous improvement driven by rigorous experimentation.
  • Bias for action and operational rigor—moves quickly, structures clearly, and executes consistently.
Benefits
  • Instacart provides highly market-competitive compensation and benefits in each location where our employees work.
  • Offers may vary based on many factors, such as candidate experience and skills required for the role.
  • Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
media strategyperformance measurementmedia mix modelingA/B testingattribution modelsforecastingcampaign planningchannel orchestrationAI-driven systemsagent-based systems
Soft Skills
leadershipstakeholder alignmentinfluencestrategic thinkingexecutional excellenceinnovationoperational rigorclarityurgencybias for action