Instacart

Senior Marketing Manager II, Ads Product Marketing

Instacart

full-time

Posted on:

Origin:  • 🇺🇸 United States • California, Colorado

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Salary

💰 $167,000 - $224,000 per year

Job Level

Senior

About the role

  • Lead a team of advertising-focused Product Marketers responsible for driving the success of Instacart Ads ecosystem and establish a Product Marketing center of excellence.
  • Develop cohesive go-to-market strategies and inbound/outbound marketing plans; own product positioning, messaging, and marketing materials for product/feature launches.
  • Serve as strategic thought partner to Ads business and collaborate with Product, Brand Partnerships, Customer Success, and Commercial Teams.
  • Gather feedback from advertisers and the market to inform Product teams and identify new product opportunities.
  • Plan, execute, and measure marketing campaigns to build sales pipeline and drive product adoption; partner with Growth Marketing to create investment strategy across marketing channels.
  • Oversee team strategy, budget, management and resourcing; balance priorities and set clear goals.
  • Partner with Sales Enablement to educate sales team and advertisers about the value of data & measurement products.
  • Execute marketing programs including thought leadership, blogs, whitepapers, guides, social support, industry briefings, product launches, and events.

Requirements

  • 10+ years of experience in product marketing and related product roles with at least 5 years in digital advertising and tech industry specifically
  • Bachelor's degree in marketing, business, or related field
  • Retail Media Network, CPG and/or Retailer experience
  • Deep understanding of the digital advertising/marketing ecosystem and advertising technologies
  • Ability to quickly grasp complex technical concepts and translate them into customer value propositions
  • Experience in defining product marketing objectives and key results (OKRs) and tracking key performance indicators (KPIs)
  • Excellent written and verbal communication skills, with the ability to create compelling marketing content and effectively articulate product messaging.
  • Proven track record of developing and executing successful go-to-market strategies.
  • Strong analytical skills and data-driven mindset, with the ability to analyze market trends, customer insights, and competitive intelligence
  • Executive presence and ability to articulate marketing concepts to broad audiences
  • Strong communication skills and enjoyment working with external audiences