Campaign Manager, 12-Month Fixed Term Contract

Inspired Thinking Group (ITG)

Campaign Manager responsible for managing and delivering customer communications and loyalty strategies at M&S. Collaborating across teams to enhance customer engagement and brand standards.

Posted 6/26/2026contractLondon • 🇬🇧 United KingdomMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Own the end-to-end delivery of customer communications, including instore, emails, banners, and push notifications. Work closely with teams to deliver into other channels including onsite, paid and ATL.
Support the development and delivery of the Customer Loyalty Communications strategy to drive growth, personalisation, frequency and engagement across our customer base
Collaborate with other marketing teams across M&S to bring the loyalty proposition, benefits and campaign moments to life across touchpoints, channels and activities.
Collaborate with Analytics and Data Science teams to ensure activities leverage data led opportunities, embed test and learn, and are analysed for post campaign findings
Ensure all customer communications align to our M&S and Sparks brand standards, and are reflective of communications standards
Optimise all campaigns against key performance metrics, engagement, open rates, click through rates, offer redemption and opt outs. Embody a continuous improvement approach, continually evolving activity to ensure the best outcomes
Ensure all activity is delivered on time, to budget, or appropriate risks and mitigations have been communicated
Be mindful of key loyalty and communications trends from competitors, and outside the retail industry, and make recommendations as to how these can be adopted in our communications
Find ways of improving executional efficiency across the team, and work with relevant teams eg. Product and Automation to implement
Maintain positive relationships with our delivery partners (data, creative, development agencies etc.)

Requirements

What you’ll need

Job knowledge – specialist skills, experiences, qualifications, specific systems or practices relevant to the role, latest function specific knowledge
Business knowledge – level of commercial awareness, economic, commercial, political experience, industry specific knowledge to differentiate M&S from competitors
Problem solving – analytical skills, ability to direct, lead and deliver solutions that go beyond existing ways of doing things
People & Leadership skills – communications, leadership and talent development skills.
Campaign Management/ Project Management experience
Retail/ Loyalty experience
CRM experience
Customer centric, with a good degree of commerciality
Experience in agency management
Data literate and numerically literate
Multichannel marketer – experience across digital, media, CRM and events/PR
Experience in email and customer journey design and build (ideally using Salesforce Marketing Cloud) desirable

Benefits

Comp & perks

25 days' holiday + bank holidays
a paid Wellbeing Day
flexible bank holidays to honour cultural or religious observances
the option to buy or carry over up to 5 extra days.
Smart Working with up to 40% from home
after 12 months, the option to work from abroad for up to 90 days a year.
Enhanced family friendly leave
3 extra days for your wedding/honeymoon
an Employee Assistance Programme whenever you need support.
Pension scheme
Corporate Medical Cash Plan
electric car salary sacrifice scheme
tax-efficient payroll giving to your favourite charities.
Funding for professional qualifications
monthly Employee of the Month awards (£250 bonus)
referral bonuses of up to £1,500.
Regular Wellbeing Workshops
30+ Wellbeing Champions
a paid Volunteer Day
an online perks platform with discounts on top brands, days out, and gym memberships.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

campaign managementproject managementcustomer journey designdata analysisemail marketingmultichannel marketingpersonalizationanalyticsCRM

Soft Skills

problem solvingleadershipcommunicationcollaborationcommercial awarenessrelationship managementcontinuous improvementcreativity