Account Manager

• Act as the primary point of contact for franchisees regarding local marketing requests, bespoke artwork orders, pricing queries, and campaign support.
• Build strong, trusted relationships with franchise owners, development agents, and regional teams.
• Provide guidance on best-practice Local Store Marketing (LSM) and appropriate use of brand guidelines.
• Facilitate smooth communication between franchisees, internal teams, and suppliers.
• Receive, interpret, and manage bespoke artwork briefs submitted by franchisees.
• Work closely with design, artwork, and production teams to ensure accurate, high-quality outputs.
• Ensure all deliverables meet brand standards and technical specifications.
• Track job progress, maintain timelines, and proactively flag risks or delays.
• Assist in developing and executing local marketing campaigns tailored to franchisee needs.
• Work to tight deadlines around promotions, seasonal launches, menu updates, and national campaign alignment.
• Liaise with suppliers on print, distribution, and installation when required.
• Ensure all LSM (Local Store Marketing) executions support national brand priorities and maintain consistency.
• Keep accurate records of all franchisee activity, orders, and campaign performance metrics.
• Produce regular updates for client and ITG stakeholders, summarising volume, trends, and engagement.
• Support the Local Marketing Lead and Account Director with quarterly performance and service-level reporting.

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