Research and analyze competitor backlink profiles to identify high-value opportunities.
Prospect and vet websites, blogs, directories, and industry publications for relevant backlink opportunities.
Plan, draft, and execute cold email outreach campaigns to secure backlinks from relevant, high-authority domains
Conduct outreach campaigns via other platforms like LinkedIn to secure placements.
Build and maintain relationships with webmasters, bloggers, journalists, and influencers.
Monitor, audit, and report on backlink profiles using SEO tools
Ensure all acquired backlinks meet SEO best practices and comply with Google guidelines.
Track and report campaign performance, including outreach metrics, links secured, and overall SEO impact.
Collaborate with SEO and content teams to align link-building with broader marketing and growth strategies.
Requirements
2+ proven experience in link building and outreach (agency or in-house).
Creative thinker with the ability to design unique outreach angles, campaign ideas, and content hooks that capture attention and earn high-quality backlinks.
Strong understanding of SEO principles, especially off-page SEO and backlink acquisition.
Proficiency with SEO and outreach tools
Excellent written communication skills; ability to craft compelling, personalized outreach messages.
Strong organizational, research, and relationship-building skills.
Ability to work independently, manage multiple campaigns, and meet deadlines.
Self-motivated, adaptable, and results-driven with a focus on continuous improvement.
Nice to have: experience with local link building or digital PR
Benefits
100% coverage of health, vision, and dental benefits
Flexible Paid-time Off
Learning and Development Budget
Retirement Savings Plans - 401k with matching
Diversity and inclusion programs that promote employee resource groups
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
link buildingoutreachSEObacklink acquisitionoff-page SEOcampaign performance trackingcold email outreachrelationship managementresearchcontent creation