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SEO Content Writer
InspiraFarms CoolingSEO Content Writer for Inspira Education crafting engaging content to attract and educate prospective students across various formats and channels.
About the role
Key responsibilities & impact- Assist subject matter experts and senior leaders in developing high-interest, high-impact editorial content
- Collaborate with the SEO team to optimize content and complete any special projects
- Write and edit content in partnership with editors and senior writers that aligns with search intent, user needs, and organizational goals
- Adapt content for multiple channels and formats (web, social, video, forums) while maintaining originality and clarity
- Stay up to date on the latest developments, trends, and data around the future of higher education
- Grow and adapt to the evolving needs of the Inspira Education team in a rapid-growth environment
Requirements
What you’ll need- 2+ years of experience in copywriting and editing
- Deep understanding of on-page SEO fundamentals (E-E-A-T, search intent, semantic SEO, helpful content principles, information gain)
- Strong understanding of Generative Engine Optimization (GEO) strategies
- Demonstrated ability to adapt content for multiple channels and formats (web, social, video, forums)
- Exceptional research skills and ability to absorb complex topics and produce targeted content
- Strong collaboration skills
- Superior attention to detail
- Excellent time management skills
- Ability to follow specific guidelines for formatting, SEO, GEO, and conversion
- Bonus: Familiarity with multimedia content creation (Canva/Adobe Suite, podcasting) and video editing
Benefits
Comp & perks- 100% coverage of health, vision, and dental benefits
- Flexible Paid-time Off
- Learning and Development Budget
- Retirement Savings Plans - 401k with matching
- Diversity and inclusion programs that promote employee resource groups
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
copywritingeditingon-page SEOGenerative Engine Optimizationcontent adaptationresearch skillsformatting guidelinesSEO principlesGEO strategiesmultimedia content creation
Soft Skills
collaborationattention to detailtime managementadaptabilitycommunication