Creative Director

Insomnia Cookies

Creative Director for Insomnia Cookies shaping brand identity across various platforms. Leading creative efforts to engage Gen Z and strengthen presence in the QSR space.

Posted 5/7/2026full-timePhiladelphia • Pennsylvania • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Bring the brand to life in all creative expressions — owning how the brand strategy is visually and verbally translated across channels and touchpoints.
Lead ideation and execution of integrated creative campaigns (social, influencer, OOH, in-store, packaging, product drops) that drive brand growth.
Build, mentor and lead a high-performing in-house creative team and manage external agencies.
Partner with the Marketing, Product, and Operations teams to ensure creative work is commercially grounded, insight-driven and delivers business metrics.
Stay at the forefront of culture, trends, youth behavior, social platforms (TikTok, Instagram, emerging), influencer/creator ecosystems — translate that into authentic, shareable brand moments.
Ensure brand consistency and quality across all visuals, voice, channels and guest touchpoints, while also advancing the brand’s evolution.
Manage creative budgets, production timelines, resource allocation and vendor relationships to deliver high-quality work on schedule and within cost.
Measure and report on creative effectiveness — tracking engagement, brand health, digital metrics, social performance and ROI of creative investments.
Champion innovation: test new channels, formats, experiential activations, user-generated content, immersive brand experiences that resonate with Gen Z and push the QSR space.
Foster a culture of creativity, collaboration and curiosity within the team and across cross-functional stakeholders.

Requirements

What you’ll need

8-12+ years of creative leadership experience — ideally, with a consumer brand (household, lifestyle, food/beverage or QSR/fast-casual) where you’ve led creative from concept to execution.
Strong portfolio demonstrating culturally-relevant campaigns, digital/social excellence, multi-channel storytelling, and a keen sense of youth/pop culture.
Experience connecting brand and business strategy — you understand how creative drives acquisition, loyalty, brand equity and business growth.
Deep knowledge of social media platforms and Gen Z behavior — you know what resonates, why, and how to create content that performs for younger audiences.
Experience working cross-functionally (marketing, product, digital, operations) and handling multiple stakeholders and channels simultaneously.
Excellent leadership and people-management skills: you can inspire, mentor, challenge and grow a creative team.
Strong communications and presentation skills — you can pitch bold ideas to senior leadership and translate them into executional programs.
Comfortable working in a fast-moving environment (QSR pace), with tight timelines, iteration, and results-driven mindset.
Proficiency with creative software (Adobe Creative Suite or equivalent); knowledge of digital production workflows and asset management.
Passion for brand, culture, food/guest experiences — you bring energy, curiosity and hunger (pun intended) for creative that moves people.

Benefits

Comp & perks

A highly visible leadership role where your work will directly shape brand identity and culture.
Rich opportunity to build the creative team, set the tone, and leave your mark on a brand.
Competitive salary + bonus + benefits + equity
A fun, entrepreneurial, and cookie-filled culture.
Free cookies, branded swag and so much more!

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

creative leadershipmulti-channel storytellingdigital/social excellencebrand strategycreative campaign executioncontent creationcreative software proficiencydigital production workflowsasset managementmeasuring creative effectiveness

Soft Skills

leadershippeople managementcommunicationpresentationcollaborationcreativitymentoringcuriosityinspirationresults-driven mindset