Senior Content Strategist

insightsoftware

Senior Content Strategist developing content strategy for B2B finance marketing and producing high-quality content. Engaging with customers and leveraging AI tools to enhance marketing efforts.

Posted 7/18/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $88,000 - $111,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Expertise in developing and executing content strategies that drive measurable impact in B2B marketing, with strong writing, editing, and customer engagement skills. Proficient in leveraging AI technologies to enhance content workflows and performance measurement.

Highest-signal resume keywords

Content Strategy DevelopmentB2B Marketing ExpertiseExceptional Writing SkillsCustomer EngagementAI Fluency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content MappingContent ProductionContent KPI DefinitionPerformance MeasurementCase Study Development

Soft Skills

CollaborationCommunication

Tools & Technologies

AI-Powered Content Workflows

Industry Keywords

Buyer PersonasFunnel StagesProduct MessagingContent Integration

About the role

Key responsibilities & impact

Define and own the content strategy for your EPM area
Map content to buyer personas, funnel stages, and use cases
Write, edit, and produce high-quality content across formats
Engage directly with customers to source insights
Build and manage a customer content program
Translate product messaging into buyer-facing narratives
Contribute to flagship content programs including research reports
Support in building and refining AI-powered content workflows
Define content KPIs, measure performance, and iterate based on feedback
Partner with Product Marketing and Sales to ensure content integration

Requirements

What you’ll need

7+ years of experience spanning content strategy and marketing
Deep understanding of B2B marketing motions
Exceptional writing and editing skills
Proven track record developing content strategy with measurable pipeline impact
Direct experience engaging with customers for case study development
Demonstrated AI fluency
Experience working cross-functionally with product marketing, marketing, and sales
Bachelor's degree, preferably in Marketing, Business, or a related field

Benefits

Comp & perks

Health insurance
Retirement plans
Paid time off
Flexible work arrangements
Professional development