Demand Generation Manager

insightsoftware

Demand Generation Manager at insightsoftware responsible for planning and executing marketing campaigns across various channels. Collaborating with sales and content teams to drive leads.

Posted 7/8/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $65,000 - $81,000 per yearWebsite

About the role

Key responsibilities & impact

Plan and execute integrated demand generation campaigns across paid search, paid social, content syndication, email nurture, webinars, and virtual and in-person events
Manage campaign setup, monitoring, and optimization across channels to improve conversion rates, lead quality, and cost efficiency
Support the development of campaign briefs and collaborate with content, product marketing, and design to produce demand-generating assets aligned to target buyer personas
Maintain a structured feedback loop with BDR and Sales teams on lead quality, follow-up cadences, and conversion performance
Build and maintain campaign performance reporting covering MQL volume, pipeline sourced, channel ROI, and cost per lead
Support the evaluation and testing of new channels and tactics relevant to the B2B finance and technology market.

Requirements

What you’ll need

3–5 years of B2B demand generation experience
Working proficiency across the core demand gen stack: paid search, paid social, marketing automation, and Salesforce
Experience using web analytics tools to monitor and report on campaign performance
Foundational understanding of B2B buyer journeys and intent-based marketing concepts
Ability to write performance-oriented copy and provide creative direction to design and content teams
Strong organizational skills with the ability to manage multiple programs simultaneously
Effective communicator with the ability to collaborate cross-functionally with sales, ops, and content teams.

Benefits

Comp & perks

Health insurance
401(k) matching
Paid time off
Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Campaign SetupCampaign OptimizationPerformance-Oriented CopywritingLead Quality MonitoringCost Efficiency Analysis

Soft Skills

Strong Organizational SkillsEffective CommunicationCross-Functional Collaboration