Growth Marketing Associate

insightsoftware

Growth Marketing Associate supporting demand generation and campaign execution at insightsoftware. Collaborating with various teams to ensure marketing programs run smoothly.

Posted 4/16/2026full-timeRemote • 🇺🇸 United StatesJuniorMid-LevelWebsite

About the role

Key responsibilities & impact

Support the development and execution of multi-channel campaigns across email, content, and webinars— helping bring strategies to life with strong attention to detail
Assist in building and managing lifecycle marketing programs that drive engagement, product adoption, and pipeline contribution
Draft campaign copy, including email sequences, landing page content, and promotional assets
Pull and organize campaign performance data across MQLs, pipeline contribution, conversion rates, and engagement metrics
Maintain dashboards and reporting templates that keep the team informed and aligned on progress toward goals
Manage campaign calendars, project timelines, and stakeholder task lists to keep programs on track
Coordinate with internal teams (design, digital, BDR, solutions engineering) and external vendors to ensure deliverables meet deadlines and quality standards
Handle day-to-day administrative tasks that keep marketing programs running smoothly, including webinar logistics, lead list management, and tool upkeep
Partner with Growth Marketing Managers and product marketing team to stay aligned on messaging, positioning, and campaign priorities
Support BDR and sales teams with follow-up content, enablement materials, and lead routing coordination
Participate in campaign planning conversations and contribute ideas grounded in data and audience understanding

Requirements

What you’ll need

Bachelor's degree, preferably in Marketing, Business, or a related field
One to three years of experience in marketing, demand generation, marketing coordination, or a related role — internship experience considered for strong candidates
Strong written communication skills with an ability to draft clear, audience-appropriate copy
Comfort working with data — able to pull reports, organize metrics, and identify trends
Excellent organizational and project management skills with the ability to juggle multiple priorities simultaneously
Proficiency with modern marketing and project management tools (e.g., Salesforce, Wrike, Airtable, ON24, or similar platforms)
A proactive, solutions-oriented mindset — you look for ways to help before being asked

Benefits

Comp & perks

Real Ownership, Early — Hit the ground running on campaigns for high-growth products used by thousands of organizations globally
Market Opportunity — Join a rapidly growing business unit at the intersection of AI, analytics, and enterprise data
Mentorship & Development — Work alongside experienced growth marketers and develop deep expertise across the full demand generation lifecycle
Collaborative Culture — Be part of a high-performing, cross-functional team that values your ideas and your growth
Career Path — Build the foundation for a long-term career in growth marketing within the fast-evolving analytics and AI technology landscape

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

campaign managementlifecycle marketingcopywritingdata analysisreportingmetrics organizationproject managementaudience understanding

Soft Skills

written communicationorganizational skillsproactive mindsetsolutions-orientedattention to detail

Certifications

Bachelor's degree in MarketingBachelor's degree in Business