Demand Generation Lead

Insights

Demand Generation Lead developing global marketing strategies and high-performing teams at Insights Learning & Development. Focused on driving customer acquisition and revenue growth through digital marketing initiatives.

Posted 8/2/2026full-timeRemote • 🇬🇧 United KingdomSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing global demand generation strategies that align with business priorities, driving pipeline and revenue growth through high-performing campaigns. Proficient in managing multidisciplinary teams and leveraging data analytics to optimize marketing performance and stakeholder relationships.

Highest-signal resume keywords

Global Demand Generation StrategyData AnalyticsIntegrated Marketing ProgrammesTeam LeadershipDigital Marketing Innovation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationCampaign ManagementSEOCROPerformance MonitoringRevenue GrowthCustomer AcquisitionBudget ManagementAI-Enabled MarketingCommercial Metrics

Soft Skills

Stakeholder ManagementCoachingInfluencingCollaborationContinuous Improvement

Industry Keywords

PipelineROIConversion RatesCustomer InsightsEmployee AdvocacySocial Media

About the role

Key responsibilities & impact

Develop and execute a global demand generation strategy aligned to business priorities and growth objectives.
Drive qualified pipeline, customer acquisition, and revenue through high-performing campaigns and programmes.
Lead, coach, and develop a multidisciplinary global demand generation team.
Set the strategic direction for paid media, SEO, AI discoverability, CRO, website performance, social media, and employee advocacy.
Monitor and optimise performance through key commercial metrics, including pipeline, revenue, ROI, conversion rates, and CAC.
Partner with cross-functional stakeholders to deliver integrated, customer-centric marketing programmes.
Manage the global demand generation budget, ensuring investment is focused on the highest-impact initiatives.

Requirements

What you’ll need

Leading and developing high-performing global marketing teams.
Building and executing integrated demand generation strategies that drive pipeline and revenue growth.
Using data, analytics, and customer insights to inform decisions and optimise performance.
Managing complex stakeholder relationships and influencing at all levels of an organisation.
Translating commercial objectives into scalable marketing programmes and measurable outcomes.
Driving innovation and continuous improvement across digital marketing, demand generation, and AI-enabled marketing practices.

Benefits

Comp & perks

37 days holidays
Discretionary Annual Bonus
Private Medical Insurance
Income Protection
Pension Plan
Health Cash Plan
Life Assurance
Electric Car Scheme
Gymflex
Employee Giving
My Advantage – Employee Discounts
Critical Illness cover
Employee Assistance Program
Holiday purchase option
Flexible working