Director of Marketing – Americas

INSIGHTEC

Director of Marketing leading downstream marketing and market development activities at medical technology company INSIGHTEC. Managing marketing strategies and team to drive adoption of ultrasound technology.

Posted 6/8/2026full-timeRemote • Florida, Texas • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Develop and lead regional marketing strategies to support product adoption.
Align regional execution with global marketing strategies.
Serve as the voice of the customer to influence messaging and educational content.
Directly manage three Market Development Managers and one Marketing Manager.
Collaborate with Sales, Clinical, Regulatory, and Medical Affairs teams.
Own and refine INSIGHTEC’s Four Pillars of Market Development.
Guide Program Engagement strategy to optimize the patient experience.
Lead INSIGHTEC’s participation in regional trade shows and events.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
Minimum 10 years of commercial experience in the medical device or healthcare industry.
Demonstrated ability to lead teams, manage complex projects, and drive measurable outcomes.
Strategic thinker with a hands-on ability to implement effective programs.
Strong leadership and people development skills.
Deep understanding of healthcare and hospital operations.
Proven ability to influence cross-functional stakeholders and executive leadership.
Experience with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Welkin).

Benefits

Comp & perks

Competitive perks and benefits offered in each region

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

marketing strategiesproject managementprogram engagement strategyproduct adoption

Soft Skills

leadershipteam managementstrategic thinkinginfluencing stakeholderspeople development

Certifications

Bachelor’s degree in MarketingBachelor’s degree in BusinessMBA