Product measurements: define and maintain metrics such as conversion rate, GMV, average order value (ticket médio), drop-off by checkout step, step time, and revenue/return per channel.
Funnels and behavior: build and evolve funnels (e.g., checkout) and behavioral analyses (cohorts, retention, paths) to identify bottlenecks and opportunities.
Dashboards (Metabase): create self-service dashboards with filters, drill-downs, and subscriptions; standardize collections and models (Saved Questions) for reuse.
Experimentation (A/B): assist in designing hypotheses, defining success metrics, calculating sample sizes, and analyzing results.
Data pipelines: operate the Hevo → BigQuery → (dbt) → Metabase flow, ensuring data quality, timeliness, and cost efficiency.
Modeling and SQL: write performant SQL in BigQuery; when applicable, model layers in dbt (staging/intermediate/marts) with tests and documentation.
Quality and governance: maintain a metrics/events dictionary, data tests, integrity checks, and simple alerts (e.g., Metabase subscriptions).
Ad-hoc analyses: respond to Product/Growth questions with fast, clear investigations, delivering actionable recommendations.
Collaboration: work with Product and Engineering to prioritize requests and turn findings into roadmap decisions.
Requirements
Advanced SQL (CTEs, window functions, aggregations) and performance best practices in BigQuery.
Dashboard creation (ideally Metabase) with a focus on clarity and decision-making.
Understanding of product metrics: funnels, conversion, GMV, average order value, cohorts/retention, basic LTV.
Knowledge of A/B testing (hypotheses, success metrics, interpretation of significance).
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.