Marketing Analyst
Insight Value
full-time
Posted on:
Location Type: Hybrid
Location: São Bernardo do Campo • 🇧🇷 Brazil
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Strengthen branding and generate qualified demand for the sales team.
- Plan, execute and optimize the brand's communication and lead generation activities.
- Produce and coordinate strategic content for the blog, social media, emails, e-books and lead-generation funnels.
- Ensure consistency and quality in communications and content deliverables.
- Coordinate freelancers and in-house professionals (design, paid media and copywriting).
- Manage the quarterly marketing calendar and propose new initiatives.
- Develop strategies to strengthen brand positioning and support the generation of qualified leads for the sales team.
Requirements
- Bachelor's degree in Marketing, Advertising, Communications or Hospitality/Tourism.
- Experience in digital marketing, preferably B2B.
- Proficiency in copywriting, social media and lead generation.
- Basic knowledge of paid traffic, CRM and marketing automation.
- Experience managing freelancers and multidisciplinary teams.
- Good understanding of branding, storytelling and performance.
Benefits
- Collaborative and innovative work environment
- Opportunities for professional development
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital marketingcopywritinglead generationbrandingstorytellingperformance marketingpaid trafficCRMmarketing automation
Soft skills
communicationteam managementstrategic planningcoordinationinitiative
Certifications
Bachelor's degree in MarketingBachelor's degree in AdvertisingBachelor's degree in CommunicationsBachelor's degree in HospitalityBachelor's degree in Tourism