InRule

GTM Engineer – Revenue Team

InRule

full-time

Posted on:

Location Type: Remote

Location: Remote • Illinois • 🇺🇸 United States

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Salary

💰 $90,000 - $120,000 per year

Job Level

Mid-LevelSenior

Tech Stack

JavaScriptPythonSQL

About the role

  • Architect the GTM Engine
  • Connect Salesforce, HubSpot, enrichment tools, and AI services through APIs and orchestration platforms
  • Design personalized, automated journeys that move prospects from first touch to close with minimal manual effort—and measurable lift
  • Develop omnichannel campaigns (email, LinkedIn, ads, chat) triggered by real-time buyer intent signals
  • Evaluate and implement new GTM technologies while mastering InRule’s own Decision Intelligence, process automation, and machine learning platform as the foundation of the stack
  • Scale Outbound & Break the Mold
  • Replace repetitive SDR tasks with scalable outbound programs that still feel one-to-one
  • Build outbound processes from scratch that directly generate pipeline, questioning playbooks when they slow us down
  • Deploy chatbots and AI assistants to engage high-intent leads instantly—even off-hours
  • Engineer for Both Data and Humans
  • Ensure every system stays in sync and every decision is grounded in trustworthy, centralized data
  • Monitor funnel signals and experiment relentlessly to remove friction, increase conversion, and uncover new opportunities
  • Balance automation with human handoffs so Sales and CS teams act at exactly the right moment
  • Experiment, Measure, Iterate
  • Launch controlled experiments to test messaging, workflows, and triggers—then pivot quickly based on results
  • Document wins and failures so improvements compound over time
  • Apply InRule’s own DIP to GTM workflows as a living showcase for prospects

Requirements

  • Automation & Integration: APIs, low/no-code platforms (Zapier, Make, Tray.io), light scripting (JavaScript, Python)
  • CRM Mastery: Salesforce + HubSpot admin-level expertise (custom fields, workflows, automation)
  • Analytics & Data – SQL or BI tools to slice funnel data, spot leaks, and evaluate experiments
  • AI & Machine Learning – Comfort connecting LLMs/AI services to personalize at scale
  • Sales & Marketing Fundamentals – B2B sales cycles, lead qualification, ABM, and funnel design
  • Campaign Strategy – Partnering with Marketing on multi-touch, account-based plays
  • Sales Intelligence – Providing real-time context and signals to reps
  • Cross-Functional Communication – Translating between technical and business teams fluently
  • Innovation & Problem-Solving – Questioning “the way it’s always been done” and replacing it with better, faster, more personalized solutions
Benefits
  • comprehensive health insurance
  • 401(k) retirement
  • paid time off
  • opportunities for professional development

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
APIslow/no-code platformsJavaScriptPythonSalesforceHubSpotSQLBI toolsmachine learningcampaign strategy
Soft skills
cross-functional communicationinnovationproblem-solvingautomationintegrationsales intelligencelead qualificationB2B sales cyclesaccount-based marketingfunnel design