DeFi

• - Collaborate with Product Management and Marketing Communications to develop and maintain compelling product positioning and messaging that resonate with target buyer personas.
• - Define and drive go-to-market strategies, partnering with Product Managers and Marketing teams to craft a cohesive narrative and ensure alignment.
• - Lead the development of market intelligence by becoming an expert on buyer personas, purchase behavior, key buying criteria, and decision-making processes. Use these insights to shape strategy and drive results.
• - Monitor and analyze the competitive landscape, including regulatory and legal aspects, and use insights to inform cross-functional decision-making.
• - Deliver globally consistent product feature positioning and benefit messaging adaptable for localization.
• - Plan and execute impactful global launches for new products and feature releases, collaborating with in-house agencies and external partners.
• - Develop and maintain robust marketing assets and sales enablement tools, including presentations, guides, infographics, videos, and competitive positioning frameworks.
• - Act as a product marketing expert for IOG core technologies, supporting PR, social media, customer communications, events, and other marketing initiatives.
• - Partner with regional marketing managers to deliver awareness and demand-generation campaigns. Represent IOG at events, conferences, and exhibitions as a knowledgeable spokesperson.

Product Marketing Manager – Bitcoin DeFi

DeFi Engineer

Business Development Lead – Bitcoin DeFi

Cryptographic Engineer, Bitcoin DeFi