Business Development Lead – Bitcoin DeFi
Input Output (IOHK)
Web3
Product Marketing Manager – Bitcoin DeFi
Input Output (IOHK)
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇬🇧 United Kingdom
Visit company websiteJob Level
Mid-LevelSenior
About the role
- - Collaborate with Product Management and Marketing Communications to develop and maintain compelling product positioning and messaging that resonate with target buyer personas.
- - Define and drive go-to-market strategies, partnering with Product Managers and Marketing teams to craft a cohesive narrative and ensure alignment.
- - Lead the development of market intelligence by becoming an expert on buyer personas, purchase behavior, key buying criteria, and decision-making processes. Use these insights to shape strategy and drive results.
- - Monitor and analyze the competitive landscape, including regulatory and legal aspects, and use insights to inform cross-functional decision-making.
- - Deliver globally consistent product feature positioning and benefit messaging adaptable for localization.
- - Plan and execute impactful global launches for new products and feature releases, collaborating with in-house agencies and external partners.
- - Develop and maintain robust marketing assets and sales enablement tools, including presentations, guides, infographics, videos, and competitive positioning frameworks.
- - Act as a product marketing expert for IOG core technologies, supporting PR, social media, customer communications, events, and other marketing initiatives.
- - Partner with regional marketing managers to deliver awareness and demand-generation campaigns. Represent IOG at events, conferences, and exhibitions as a knowledgeable spokesperson.
Requirements
- - Bachelor’s degree or equivalent experience in marketing, business, or a related field.
- - Proven product marketing experience with a deep understanding of international markets.
- - Demonstrated success in marketing high-tech, emerging, or disruptive technologies in B2B and B2C environments. Start-up experience is a plus.
- - Experience transitioning products from early adoption to mainstream adoption stages.
- - Familiarity with open-source marketing is preferred but not required.
- - Process-oriented with a history of establishing collaborative workflows and driving operational efficiencies.
- - Exceptional verbal and written communication skills, with experience engaging with diverse stakeholders and customers.
- - Proficient in leveraging marketing technology tools (e.g., CRM, analytics, and content management platforms) to drive results.
- - Strong foundational knowledge of blockchain technology, including its core components such as consensus mechanisms, smart contracts, and tokenomics. Ability to translate technical blockchain concepts into marketing messages that engage non-technical audiences.
- - Experience with Decentralized Applications (dApps): Familiarity with dApp ecosystems, decentralized finance (DeFi), and decentralized identifiers (DIDs). Able to position products within these evolving landscapes effectively.
- - Tokenomics and Market Design: Experience in communicating value propositions related to token-based ecosystems and gamified incentive structures.
- - Strong interpersonal and cross-functional collaboration skills, especially in a remote team environment.
- - Excellent ability to distill complex technical concepts into clear, accessible, and compelling messaging for diverse audiences.
- - Results-driven with a proven ability to set and meet measurable goals, leveraging data and analytics to inform decisions.
- - Skilled in creating engaging, audience-focused content and delivering persuasive presentations.
- - Adaptable to emerging technologies, trends, and tools in marketing and communication.
- - Strategic thinker with the ability to translate future trends and IOG’s vision into actionable marketing strategies.
- - Ability to leverage decentralized communities and platforms (e.g., Discord, Telegram, Twitter) for product marketing and audience engagement.
Benefits
- - Remote work
- - Laptop reimbursement
- - New starter package to buy hardware essentials (headphones, monitor, etc)
- - Learning & Development opportunities
- - Competitive PTO
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product marketingmarket intelligencego-to-market strategiesblockchain technologyDecentralized Applications (dApps)tokenomicsmarket designcontent creationdata analyticsaudience engagement
Soft skills
collaborationcommunicationstrategic thinkingadaptabilityresults-driveninterpersonal skillsprocess-orientedpresentation skillsability to distill complex conceptsengagement with stakeholders