
Go-To-Market Lead – RealFi
Input Output (IOHK)
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇬🇧 United Kingdom
Visit company websiteJob Level
Senior
Tech Stack
VaultWeb3
About the role
- Design and execute RealFi’s GTM strategy from **pre-launch through $100M+ TVL**
- Define priority ecosystems, protocols, and distribution channels across:
- - EVM (primary)
- - Cardano (launch ecosystem)
- - Solana (future expansion)
- Sequence launches to maximize **liquidity depth, credibility, and capital efficiency**
- Source, structure, and close partnerships with:
- - DeFi protocols (lending, yield, structured products)
- - Exchanges (CEX & DEX)
- - Market makers and liquidity providers
- - Wallets, on-ramps, and institutional access points
- Negotiate commercial terms covering:
- - Incentives
- - Liquidity commitments
- - Co-marketing
- - Long-term strategic alignment
- Lead USDr and RFG listings strategy across:
- - Tier-1 CEXs
- - Key DEXs and AMMs
- Design ecosystem activations that **drive real usage**, not vanity metrics:
- - Incentive programs tied to productive behavior
- - Strategic co-launches with protocols
- - Institutional on-ramps and vault distribution
- Support institutional GTM by:
- - Identifying allocators, funds, and structured capital partners
- - Packaging RealFi products for different risk/liquidity profiles
Requirements
- 6–10+ years in **Web3, DeFi, or crypto capital markets**
- Proven experience in **EVM ecosystems** (Ethereum, L2s, DeFi protocols)
- Track record of closing:
- - Strategic protocol partnerships
- - Exchange listings
- - Liquidity or distribution deals
- Deep understanding of:
- - Stablecoins
- - DeFi liquidity mechanics
- - Incentive design trade-offs
- Strong commercial judgment — you know when *not* to do a deal
- **Strong Plus**
- Experience launching or scaling:
- - Stablecoins
- - Yield products
- - RWAs or private credit protocols
- Existing relationships with:
- - Tier-1 exchanges
- - Market makers
- - Major DeFi protocols
- Exposure to institutional crypto or TradFi-crypto crossover
- Familiarity with Solana ecosystems (helpful, not required)
- Prior Cardano exposure (contextual, not required)
Benefits
- Flexible schedule
- Remote work
- Laptop reimbursement
- New starter package to buy hardware essentials (headphones, monitor, etc)
- Learning & Development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
EVM ecosystemsDeFi protocolsStablecoinsLiquidity mechanicsIncentive designYield productsRWAsPrivate credit protocolsStrategic protocol partnershipsExchange listings
Soft skills
Commercial judgmentNegotiationPartnership managementStrategic thinkingLeadership