Product Marketing

• Collaborate with Executives and key stakeholders to develop product positioning and messaging that articulates the unique values and vision of IOHK’s founders.
• Go-to-market: work closely with Technical Product Managers, Marketing and Business Analysts to help define the story
• Be a brand advocate: who can drive market engagement of a range of evolving offerings including blockchain protocols and related service solutions such as education, research, development, design and more.
• Build a portfolio of assets including concept documentation, user stories and case studies.
• Deliver and maintain product feature positioning and benefit messaging that is robust enough to be globally consistent after localisation
• Drive go-to-market tactical programmes working closely with Product Management, Marketing, Communications, Engineering teams and in-region marketing teams
• Plan and execute global launches for new products and new releases in conjunction with in house Agency
• Work with the Design team to create business development and marketing tools such as sales presentations, conversation guides, videos, infographics, best practice guides, how-to tips/tricks, solution sheets, internal competitive positioning guides etc.
• Be the product marketing expert for IOHK core technologies, supporting related marketing activity such as PR, social, customer communications, events, etc.
• Understand the competitive landscape, including regulatory, legal and use insights to influence decision making across teams
• Collaborate with regional marketing managers and support them in delivering awareness and demand campaigns, including attendance at events, conferences and exhibitions. Serve as a spokesperson for IOHK as appropriate.
• Identify and create business development tools and collateral that support our subject matter experts, from presentations and case studies, to competitor talking points, and more.

Product Marketing Manager – IOE, Cardano

Talent Partner – GTM Focus

Director of Product Marketing

Product Marketing Manager

GTM & Sales Manager – AI SaaS Products, PMM, AE Hybrid

Product Marketing Lead