Social Media Manager

• As the Social Media Strategist for Input Output Group, you will be responsible for developing and executive creative, insight-driven social media strategies that elevate IOG’s venture presence and drive meaningful engagement across global audiences. This role focuses on developing and executing social strategies that highlight IOG’s products, partnerships, and business milestones - helping shape the public narrative around the company’s growing portfolio of ventures and innovations.
• Working closely with product and the broader communications teams, the Social Media Strategist will support the planning and execution of content tied to launches, updates, and ecosystem stories. They will help transform complex technical concepts into engaging, accessible narratives that inspire audiences - from developers and partners to the wider blockchain community. The ideal candidate is both creative and analytical - able to spot trends, craft narratives, and translate performance insights into actionable improvements.
• This role requires someone with strong storytelling instincts and the ability to think both strategically and creatively. Equally important, this role is an opportunity for someone with a deep passion and understanding of the Web3 space, its audiences, and their communities and social media habits to incorporate that thinking into IO’s broader social strategies. The ideal candidate thrives in a fast-paced environment and knows how to craft content that informs, executes, and strengthens IOG’s reputation as an innovation-led venture studio.
• Define and execute social media strategies for IO’s product portfolio and venture projects
• Collaborate with product and marketing leads to translate business milestones, technical releases, and partnerships into social media moments
• In partnership with the Paid Media Strategist, define paid media objectives for IO’s social channels.
• Build content calendars aligned with product roadmaps, campaign plans, and ecosystem announcements
• Identify and propose storytelling opportunities to elevate awareness of new ventures and business initiatives
• Draft and schedule social media content that captures the essence of IO’s innovation and product progress
• Adapt messaging across platforms (LinkedIn, X, YouTube, Reddit, etc.) to ensure clarity, engagement, and platform fit
• Partner with designers, video producers, and the wider communications and brand teams to develop multimedia assets support venture storytelling
• Partner with the wider communications, social, brand, and product teams to ensure cohesive messaging across channels
• Work with IOG’s paid media agency to develop strategic recommendations for paid content boosting and advertising strategies to increase awareness and engagement of social media content
• Liaise with product leads, researchers, and engineers to ensure technical accuracy and relevance in social storytelling
• Maintain alignment with PR for announcements, launches, and thought leadership amplification related to the venture studio
• Track, analyze, and report on social performance tied to venture- and product-related content
• Identify which narratives and formats perform best for different audience segments, and use those insights to refine strategy
• Provide actionable recommendations to improve future content planning and audience growth

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Social Media Manager

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