Principal, Commercial GTM – Direct

Inovalon

Principal driving go-to-market execution for Inovalon’s healthcare data solutions. Aligning product launches, sales readiness, pricing, and performance to increase provider adoption and revenue.

Posted 8/14/2026full-timeFlorida, Maryland, Pennsylvania • 🇺🇸 United StatesLead💰 $126,000 - $185,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in Go-To-Market (GTM) execution and commercialization strategies within the healthcare SaaS sector, with a strong focus on cross-functional collaboration, project management, and performance optimization.

Highest-signal resume keywords

Healthcare SaaS ExperienceGo-To-Market Strategy DevelopmentCross-Functional Team LeadershipProject Management SkillsFinancial and Operational Awareness

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

GTM ExecutionCommercialization StrategyPerformance Metrics ReportingMarket Feedback AnalysisPricing Strategy Development

Soft Skills

Open CommunicationNegotiation SkillsPresentation Skills

Tools & Technologies

Sales Enablement ToolsProject Management Software

Industry Keywords

Enterprise SoftwareCommercial Program LeadershipPipeline ManagementRetention Signals

About the role

Key responsibilities & impact

Drive structured GTM execution and readiness across the Provider portfolio
Execute GTM plans for new Provider products and enhancements, including positioning, pricing, packaging, and sales enablement
Lead quarterly commercial portfolio planning and maintain a Plan of Record
Partner with Sales Engineering on early adopter validation, deal strategy, and Voice of Customer capture
Manage projects in the product portfolio governance process and communicate governance topics through commercialization
Create and report GTM and GTM Readiness metrics and KPIs
Coordinate cross-functional stakeholders across Product, Sales Enablement, Marketing, Customer Operations, Sales Engineering, and Pricing
Own commercialization outcomes for launches, including adoption, pipeline contribution, and revenue impact
Track post-launch performance and continuously optimize products
Inform pricing and monetization strategies using market feedback, competitive positioning, and performance data
Monitor bookings, pipeline health, pricing effectiveness, and retention signals
Establish launch success metrics and operating cadence
Build scalable commercialization playbooks and repeatable operating models

Requirements

What you’ll need

8+ years of experience in healthcare SaaS, enterprise software, or commercial program leadership
Proven success developing appropriately sized programs for successful execution
Demonstrated leadership skills for influencing cross-functional teams
Financial and operational awareness, including revenue, pipeline, and retention signals
Open communication, negotiation, and win-win approaches
Strong presentation and communication skills for executive audiences
Experience working cross-functionally across Product, Sales, and Marketing
Strong project management and organizational skills
BA or BS degree in a technical or business discipline and/or related field required
Master’s degree or equivalent preferred
Ability to work in a sedentary role and perform repetitive motions
May require up to 25% travel
Must be authorized to work in the United States; position is not eligible for immigration sponsorship

Benefits

Comp & perks

Performance-based incentives may be available
Health insurance
Life insurance
Company-paid disability
401(k)
18+ days of paid time off
Benefits package with a wide range of choices to meet associate needs