Senior Director of Product Marketing – Payer

Inovalon

Senior Director of Product Marketing developing multi-channel product strategies at Inovalon. Leading a team to enhance brand awareness and drive revenue growth through compelling marketing campaigns.

Posted 5/26/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $170,900 - $198,000 per yearWebsite

Tech Stack

Tools & technologies

React

About the role

Key responsibilities & impact

Lead a team in the development of the marketing strategy by analyzing, prioritizing, approving marketing activities to generate leads and increase brand visibility and equity.
Define and direct the Product Marketing team’s strategy and work to drive positioning of our products in the marketplace. Execute upon the commercialization strategy with a deep understanding of our products, use cases, and buyer personas.
Understand client needs and behaviors, define key benefits that differentiate our products and services, and deliver compelling messaging across multiple business units and distribution channels and partnerships to effectively promote our products.
Attain or exceed on the agreed upon Marketing Qualified Leads (MQLs) and Marketing bookings contribution to Sales for the assigned Business Unit/s or products.
Collaborate with Marketing, Product, and Sales teams, you’ll own the success of go to market and launch strategies for new products and features. You’ll work collaboratively to deliver campaigns that unify and amplify brand position, and client value.
Partner with the Finance and Product teams to develop optimal pricing strategies.
Effectively manage the Product Marketing team budget and overall advertising strategy and spend for print, online, and social media.
Own the strategic decisions regarding participation and budget for all tradeshow and industry events for each of assigned market, or product.
Lead the development and execution of the annual Marketing Plan including defining the objectives, key performance and results for the product marketing team, and drive articulation of product positioning.
Direct and lead the Product Marketing team to work closely with commercialization team identifying needs and sharpen product offerings based on feedback from customers, Sales, and competitive offerings.
Collaborate with analytic team to define and closely track effectiveness of marketing activities and results and stay abreast of pipeline contribution and growth.
Foster and role model highly collaborative partnerships with Sales and Product Management on continuous fine-tuning of campaigns to improve results.
Build messaging to ensure product differentiation and build a competitive intelligence strategy for consistent assessment and knowledge sharing across the business.
Partner with Corporate Communications and Brand to define and orchestrate the Inovalon industry brand awareness strategy.
Provide deeper insights to drive program performance, you’ll identify internal and 3rd party research needs to support product positioning and go-to-market plans.
Assess market needs and opportunities for software applications and define market requirements and desired positioning while collaborating with Product Management to align product strategy and roadmaps to the market needs.
Establish Strategic Imperatives and supporting KPI's for your team’s efforts and work closely with the Analytic team to track performance to ensure marketing plans are delivering expected business outcomes.
Maintain compliance with lnovalon's policies, procedures and mission statement.
Adhere to all confidentiality and HIPAA requirements as outlined within lnovalon's Operating Policies and Procedures in all ways and at all times with respect to any aspect of the data handled or services rendered in the undertaking of the position.

Requirements

What you’ll need

Bachelor’s Degree in Arts/Sciences (B.A./B.S.) in marketing or related field or equivalent experience required
15+ Years of experience in full cycle product marketing, including at least 8+ years of management responsibility required
High-energy, attention to detail, multi-tasking, and can-do attitude required.
Demonstrate flexibility with the ability to act nimbly and quickly, to solve challenges and react as necessary, even if limited information is available.
Knowledge of marketing techniques and concepts.
Able to perform under pressure and manage multiple competing deadlines.
Persuasive and diplomatic with the ability to think creatively.
Proficiency in Microsoft Word, Outlook, Excel, and PowerPoint required.
Basic knowledge of Salesforce is preferred.

Benefits

Comp & perks

Health insurance
Life insurance
Company-paid disability
401k
18+ days of paid time off

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketingmarketing strategycommercialization strategylead generationpricing strategiescampaign managementmarket analysiscompetitive intelligenceKPI developmentmarketing techniques

Soft Skills

leadershipcollaborationattention to detailmulti-taskingflexibilitycreativitypersuasivenessdiplomacyproblem-solvingability to perform under pressure

Certifications

Bachelor’s Degree in Marketing15+ years of product marketing experience8+ years of management experience