Senior Director, Product Marketing – Life Science

Inovalon

Senior Director responsible for product marketing strategy to drive commercialization within life sciences at Inovalon. Collaborating across teams to enhance brand awareness and deliver compelling marketing campaigns.

Posted 5/1/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $170,900 - $217,000 per yearWebsite

About the role

Key responsibilities & impact

Lead a team in the development of the marketing strategy by analyzing, prioritizing, approving marketing activities to generate leads and increase brand visibility and equity
Define and direct the Product Marketing team’s strategy and work to drive positioning of our products in the marketplace
Understand client needs and behaviors, define key benefits that differentiate our products and services, and deliver compelling messaging across multiple business units
Attain or exceed on the agreed upon Marketing Qualified Leads (MQLs) and Marketing bookings contribution to Sales
Collaborate with Marketing, Product, and Sales teams

Requirements

What you’ll need

Bachelor’s Degree in Arts/Sciences (B.A./B.S.) in marketing or related field or equivalent experience required
15+ Years of experience in full cycle product marketing, including at least 8+ years of management responsibility required
High-energy, attention to detail, multi-tasking, and can-do attitude required
Demonstrate flexibility with the ability to act nimbly and quickly
Knowledge of marketing techniques and concepts
Proficiency in Microsoft Word, Outlook, Excel, and PowerPoint required
Basic knowledge of Salesforce is preferred

Benefits

Comp & perks

Health insurance
Life insurance
Company-paid disability
401k
18+ days of paid time off
Performance-based incentives

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketingmarketing strategylead generationbrand visibilitymarketing qualified leadsmarketing bookingsclient needs analysismessaging developmentmarketing techniquesmanagement responsibility

Soft Skills

high-energyattention to detailmulti-taskingcan-do attitudeflexibilitynimblenesscollaboration

Certifications

Bachelor’s Degree in MarketingBachelor’s Degree in related field