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Marketing Director, Wound Care – AMENA region
iNova PharmaceuticalsMarketing Director leading iNova’s regional Wound Care growth strategy across AMENA. Driving Betadine portfolio, brand, innovation and commercial performance across markets.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing growth strategies for Wound Care brands, with a strong focus on consumer and healthcare professional engagement. Proven ability to lead cross-functional teams and manage portfolio strategies while ensuring compliance with regulatory requirements.
Highest-signal resume keywords
Wound Care Brand ManagementConsumer Healthcare MarketingPortfolio Strategy DevelopmentAnalytical Problem-SolvingCross-Functional Team Leadership
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Brand Growth StrategyMarket Share AnalysisRevenue Growth ManagementROI EvaluationPricing StrategyData AnalyticsScenario PlanningPerformance Dashboard DevelopmentConsumer Insights GenerationHCP Marketing Principles
Soft Skills
Excellent Communication SkillsLeadership and DevelopmentInfluencing Senior StakeholdersCollaborationAdherence to Company Values
Tools & Technologies
AI-Powered Marketing ToolsPerformance Optimization ToolsMarket Expansion ToolsBrand Asset Management SystemsVersion Control Systems
Certifications & Qualifications
Recognised University DegreeMasters/MBA Qualification
Industry Keywords
Consumer HealthcareOTCPharmaceuticalFMCGRegulatory SensitivitiesMarket DynamicsBrand HealthFinancial AcumenDirect-to-Consumer EngagementHealthcare Professional Engagement
About the role
Key responsibilities & impact- Lead development and execution of the Regional Wound Care growth strategy across the AMENA region
- Align markets to strategic priorities supporting financial, market share, brand health and profitability targets
- Define portfolio and innovation strategies and identify growth opportunities
- Develop scalable consumer (DTC) and healthcare professional (HCP) engagement programmes
- Manage the Wound Care portfolio within the Betadine megabrand architecture
- Support regional capability development and adoption of AI-enabled marketing workflows
- Manage and develop a direct report
- Deliver Net Sales, EBITDA, SOM and brand health targets across the Wound Care portfolio
- Lead regional franchise strategies, annual brand plans and long-term portfolio growth roadmaps
- Define portfolio roles, investment priorities and growth plans across markets
- Develop integrated Consumer and HCP growth strategies across priority channels
- Develop consumer, patient and HCP insights and drive evidence-based decisions through analytics, scenario planning, KPIs and performance dashboards
- Govern brand positioning, message hierarchy, brand assets, communication frameworks and brand guidelines across AMENA markets
- Oversee scalable regional assets and toolkits with ownership and version control
- Partner with Global Innovation, Medical Affairs, RAMA, Commercial Excellence, Finance, Supply and market teams on portfolio gaps, innovation, claims and market expansion
- Champion approved AI-powered marketing tools for insight generation, content creation, localisation, performance optimisation and reporting
- Ensure AI outputs are validated and reviewed for data privacy, intellectual property, medical, regulatory and company requirements
- Optimise portfolio strategy, pricing architecture, revenue growth management and A&P allocation
- Support identification and evaluation of external growth opportunities and market expansions
Requirements
What you’ll need- A recognised university degree and/or Masters/MBA qualification
- 12+ years of experience in Consumer Healthcare, OTC, Pharmaceutical or FMCG marketing
- Significant experience in regional or multi-market leadership roles across Asia, Europe or the Middle East
- Hands-on experience with Wound Care brands strongly preferred
- Familiarity with Wound Care category dynamics, regulatory sensitivities and consumer intimacy preferred
- Demonstrated success developing and executing brand, category and portfolio growth strategies across multiple markets
- Strong understanding of consumer, patient and HCP marketing principles
- Strong analytical and problem-solving skills
- Strong commercial and financial acumen
- Experience in business case development, ROI evaluation, pricing, revenue growth management and portfolio strategy
- Experience leading and developing direct reports and influencing senior stakeholders across functions and geographies
- Excellent communication skills
- Ability to work within and lead cross-functional teams
- Ability to adhere to company values
- Completion of mandatory company training requirements
Benefits
Comp & perks- Company Employee Induction training during the first 2 weeks
- Company Corporate Orientation within the first 6 months
- Corporate Compliance training as and when required
- iNova SOPs training ongoing
- Sales and Marketing Code training
- Knowledge of all Company policies