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Senior Brand Manager, Wound Care
iNova PharmaceuticalsSr. Brand Manager leading iNova’s Wound Care brand strategy across the AMENA region.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in brand management and development within the Wound Care sector, leveraging strategic thinking and digital marketing skills to drive growth and optimize performance. Proven ability to collaborate across functions and cultures while delivering on sales and EBITA targets.
Highest-signal resume keywords
Brand ManagementDigital Marketing StrategyWound Care ExperienceMarket AnalysisStakeholder Relationship Development
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Brand Strategy DevelopmentOmnichannel Asset DevelopmentPerformance OptimizationGoogle AnalyticsFinancial AcumenMarket Trend AnalysisPortfolio DevelopmentLaunch Strategy DevelopmentConsumer Insights TranslationRegulatory Compliance
Soft Skills
Excellent Communication SkillsAnalytical ThinkingFlexibilityProblem-SolvingInterpersonal Skills
Tools & Technologies
AI-Powered ToolsMicrosoft Presentations
Certifications & Qualifications
Recognised University DegreeMasters/MBA Qualification
Industry Keywords
Consumer HealthcareWound CareOTCCosmeticsBrand AdvertisingECommerceMulti-Market RoleConsumer IntimacyCategory DynamicsNPD Initiatives
About the role
Key responsibilities & impact- Lead brand strategy and execution for the Wound Care portfolio across the AMENA region in partnership with the Marketing Director
- Support development and execution of the regional Wound Care growth strategy
- Lead assigned strategic initiatives
- Drive development of regional brand plans and launch programmes
- Oversee omnichannel asset development
- Partner with markets to execute growth initiatives effectively
- Translate consumer, patient, and healthcare professional insights into actionable growth strategies
- Support innovation initiatives, portfolio development, performance optimisation, and digital executions
- Deliver gross sales and EBITA targets for assigned Wound Care brands
- Embed consumer, patient, and HCP-centric marketing activities
- Apply and protect approved brand positioning, message hierarchy, brand assets, and guidelines
- Develop modular regional marketing assets, launch materials, and toolkits for multi-market implementation
- Use platform analytics to evaluate and validate digital marketing performance
- Champion AI-powered tools across content creation, trend analysis, performance optimisation, and reporting
- Partner with cross-functional groups to ensure professional business strategy consistency and regulatory compliance of advertising and promotional materials
- Monitor, analyse, and evaluate market trends and competitor activity
- Identify market opportunities and adjust marketing strategies and plans to changing market and competitive conditions
- Identify and evaluate portfolio gaps and comply with iGate process requirements
- Support evaluation and analysis of global/regional NPD initiatives
- Develop launch strategies as appropriate
Requirements
What you’ll need- A recognised university degree and/or Masters/MBA qualification
- 7+ years of marketing experience
- At least 3+ years in a regional or multi-market role
- Preferably experience in Consumer Healthcare (OTC/Cosmetics)
- Hands-on experience with Wound Care brands strongly preferred
- Familiarity with category dynamics, regulatory sensitivities, and consumer intimacy in Wound Care
- Proven success in brand management and development
- Strong brand advertising and promotion experience
- Experience in digital marketing and eCommerce strategy, execution, and evaluation
- Experience with Google Analytics beneficial
- Strategic thinking and financial acumen
- Ability to contribute to brand planning and budgeting
- Ability to develop effective relationships with a wide range of stakeholders
- Excellent verbal and written communication skills
- Experience with Microsoft presentations
- Strong analytical skills
- Ability to work across different cultures
- Flexibility and willingness to take a hands-on approach
- Ability to work in a fast-paced environment and deal with ambiguity
- Ability to multitask and work independently with attention to detail
- Strategic agility, analytical thinking, and numerical reasoning
- Strong results orientation with a demonstrable record of success
- Excellent interpersonal and communication skills
- Ability to find constructive solutions to problems
- Integrity and trustworthiness
- Adherence to company values
- Completion of mandatory company training requirements
Benefits
Comp & perks- Hybrid work arrangement
- Company Employee Induction during the first 2 weeks
- Company Corporate Orientation within the first 6 months
- Corporate Compliance training as and when required
- iNova SOPs training on an ongoing basis
- Sales and Marketing Code training
- Knowledge of all Company policies