B2B Marketing Manager

Inogen

B2B Marketing Manager driving marketing initiatives in healthcare for Inogen. Focused on sales alignment and pipeline growth through strategic marketing programs.

Posted 6/15/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $95,000 - $119,000 per yearWebsite

About the role

Key responsibilities & impact

Partner closely with the B2B Sales Team to understand target segments
Develop and execute quarterly and annual B2B marketing plans aligned to commercial strategy
Lead the development and refinement of Inogen’s B2B value proposition
Design and execute multi-channel demand generation programs to support pipeline growth
Equip sales teams with tools, messaging, and insights needed to effectively engage and convert prospects
Provide regular reporting and insights to Sales and senior leadership

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, or related field
5+ years of experience in B2B marketing, preferably in healthcare, medical devices, or a regulated industry
Proven track record of supporting Sales Teams with successful Marketing programs that drive pipeline and revenue
Strong experience in positioning, messaging development, and go-to-market strategy

Benefits

Comp & perks

Health, dental, and vision insurance
401(k) plan plus employer contribution and match
Generous paid leaves including vacation and sick leave
Paid volunteer time
Company-sponsored benefits and wellbeing programs

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

B2B marketingdemand generationpipeline growthpositioningmessaging developmentgo-to-market strategy

Soft Skills

collaborationcommunicationleadershipstrategic planninginsight generation

Certifications

Bachelor’s degree in MarketingBachelor’s degree in Business