Senior Director of Marketing

Inogen

Senior Director of Marketing at Inogen leading global downstream marketing strategy for portable oxygen and respiratory therapy portfolio. Building a high-performing marketing team to drive demand and brand awareness.

Posted 4/23/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $192,000 - $240,000 per yearWebsite

About the role

Key responsibilities & impact

Lead the global downstream marketing strategy across consumer, HCP, and B2B channels.
Collaborate with the Product Marketing team to translate upstream product strategy into compelling messaging, campaigns, and commercial tools.
Partner on go-to-market planning for new product launches and lifecycle management initiatives.
Drive consistent, compliant messaging across regions while enabling appropriate localization for global markets.
Oversee consumer marketing including DTC campaigns, digital performance, and patient education.
Lead HCP marketing for pulmonologists, sleep specialists, homecare providers, and discharge planners.
Partner closely with global sales, market access, medical affairs, and regional teams to drive aligned execution.
Lead and develop a multi-disciplinary downstream marketing organization of 10+ professionals.

Requirements

What you’ll need

Bachelor’s degree required; MBA or advanced degree strongly preferred.
12+ years of progressive marketing experience within medical device, medtech, or regulated healthcare environments.
Demonstrated success leading downstream marketing across both consumer (DTC) and HCP-focused strategies.
Proven people leader with experience managing and developing teams of at least 10 marketers, including people managers.
Experience operating in a global commercial environment, including support of international markets and regional teams.
Strong understanding of regulated marketing, medical/legal review processes, and healthcare compliance.
Strategic thinker with the ability to operate at both executive and executional levels.

Benefits

Comp & perks

Health, dental, and vision insurance
401(k) plan plus employer contribution and match
Paid vacation and sick leave
Paid volunteer time

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

downstream marketingproduct marketinggo-to-market planningdigital performanceDTC campaignslifecycle managementmessaging developmentcampaign managementmarketing strategyhealthcare compliance

Soft Skills

leadershipcollaborationstrategic thinkingteam developmentcommunicationexecutional skillslocalizationalignmentpeople managementcross-functional partnership

Certifications

Bachelor's degreeMBAadvanced degree