Director of Events – Marketing
Innovaccer
full-time
Posted on:
Location Type: Remote
Location: United States
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Job Level
About the role
- Develop and own Innovaccer’s annual U.S. event calendar, aligned to GTM priorities, target segments (Provider, Payer, Life Sciences, etc.), and revenue goals.
- Define a clear event taxonomy and strategy framework (e.g., Tier 1 conferences, executive roundtables, hosted dinners, partner-led forums, customer summits, field events).
- Establish selection criteria for: Which events to sponsor vs. attend vs. host; Geographic priorities; Account concentration; Competitive presence.
- Align event mix with strategic priorities such as enterprise ABM, product launches, vertical focus areas, and brand positioning.
- Conduct ROI and historical performance analysis to inform event investment decisions.
- Define target audience profile in collaboration with Sales leadership.
- Identify optimal event format and setting.
- Partner with Sales Leadership to identify priority accounts and territories for event participation.
- Lead end-to-end logistics, vendor management, and operational execution. Ensure high-quality brand representation.
- Define event success metrics beyond vanity metrics and partner with Marketing Ops and Sales Ops to track event influence in CRM.
- Own and manage the U.S. events budget. Evaluate and negotiate contracts with venue and production vendors.
Requirements
- 8–12+ years of experience in B2B event marketing, field marketing, or experiential marketing — preferably within healthcare SaaS.
- Strategic Event Portfolio Leadership
- Demonstrated experience designing annual event strategies aligned to enterprise sales motions.
- Strong understanding of healthcare conference ecosystems (HIMSS, HFMA, AHIP, Becker’s, etc.).
- Executive-Level Experience Design
- Experience hosting executive roundtables, curated dinners, and high-touch engagement forums.
- Ability to craft structured, outcome-driven agendas.
- Revenue & ROI Orientation
- Proven track record of driving measurable pipeline impact from events.
- Familiarity with CRM and reporting systems (Salesforce, marketing automation tools).
- Cross-Functional Leadership
- Ability to influence Sales, Marketing, Product, and Executive stakeholders.
- Strong planning discipline and stakeholder communication.
- Operational Excellence
- Exceptional vendor management and negotiation skills.
- Strong project management capabilities with attention to detail.
- Education - Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
Benefits
- Generous Paid Time Off: Recharge and relax with 22 days of fixed time off per year, in addition to company holidays—because we believe work-life balance fuels performance.
- Best-in-Class Parental Leave: Spend quality time with your growing family. We offer one of the industry’s most generous parental leave policies to support you during life’s most important moments.
- Recognition & Rewards: We celebrate wins—big and small. Get rewarded with monetary incentives and company-wide recognition for your impact and dedication. Your hard work won’t go unnoticed.
- Comprehensive Insurance Coverage: Stay covered with medical, dental, and vision insurance, plus 100% company-paid short- and long-term disability and basic life insurance. Optional perks include discounted legal aid and pet insurance.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
B2B event marketingfield marketingexperiential marketingevent strategy designevent logistics managementvendor managementcontract negotiationevent success metricspipeline impact measurementproject management
Soft Skills
cross-functional leadershipstakeholder communicationplanning disciplineinfluenceattention to detailstrategic thinkingoutcome-driven agenda craftingoperational excellencecollaborationnegotiation
Certifications
Bachelor’s degree in MarketingBachelor’s degree in BusinessMBA