Director, Digital Advocacy and Engagement

Innocence Project

Director of Digital Advocacy leading communications campaigns at the Innocence Project. Growing a supporter community and mobilizing grassroots efforts for legal reforms and exoneration.

Posted 6/24/2026full-timeNew York City • New York • 🇺🇸 United StatesLead💰 $151,725 - $192,000 per yearWebsite

About the role

Key responsibilities & impact

Lead digital strategy and content for the Innocence Project's highest-stakes communications campaigns including execution and clemency cases, state-based policy reforms, and rapid response to breaking developments.
Ability to collaborate and partner with colleagues in the legal, social work, and policy teams as well as external partner organizations along with colleagues in the communications team. Commitment to centering the experiences of clients and those in the freed and exonerated community who are closest to the issues we are addressing.
Translate complex legal and policy issues into accurate, compelling, and accessible public calls to action across the organization’s digital channels (in English and Spanish, where campaigns demand).
Build grassroots power to convert supporters into advocates and mobilize them to act when it matters most through petitions, calls, emails to decision-makers and during rapid-response moments.
Maintain and strengthen a rapid-response infrastructure (templates, escalation paths, and on-call team coverage) that allows the organization to mount campaigns with tight deadlines.
Manage and develop the digital team including the Digital Engagement Specialist and Digital Coordinator, with clear goals, work plans, and a culture that prioritizes both excellent work and well-being. In partnership with the Director of Digital Fundraising, manage and oversee a team of consultants who are deeply engaged in the communications and digital fundraising teams’ day-to-day operations.
Track and analyze digital communications data to surface what is working and where opportunities lie for setting the IP apart and breaking through the noise on digital platforms.
Stay abreast of digital trends to ensure our strategies and content are primed for maximum impact. This includes attention to the look and feel of our content along with increasing our searchability and impact. It would also encompass strengthening discoverability across both search (SEO) and AI-generated responses (GEO)

Requirements

What you’ll need

Master's degree plus 12 years experience or Bachelor's plus 14 years experience in digital advocacy, campaigns, or political communications, with a track record of impact and leading rapid-response efforts at scale
Commitment to people-first leadership with experience leading diverse and collaborative teams, centering the people closest to the issues, and managing both in-house team members and external consultants with care
Proficiency with generative AI tools for content and workflow, paired with a critical understanding of how AI, from facial recognition to AI-generated evidence, intersects with the criminal legal system.
Fluency with the digital advocacy tools (Meta, YouTube, TikTok, Phone2Action/Quorum or similar tools, Salesforce NPSP, email and SMS platforms, paid media, analytics) and the collaboration stack (Slack, Notion, Monday)
Alignment with Innocence Project’s values — equity-centered, collaborative, and committed to telling the stories of clients and impacted people with dignity and care
Bilingual English/Spanish is strongly preferred
Must be legally authorized to work in the U.S.

Benefits

Comp & perks

fully-paid individual health, dental and vision insurance
Flexible Spending Account
401k plan with 6% company-match
paid disability and family care leave
adoption and fertility expense reimbursements
company-paid transportation benefits

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital advocacycampaign managementrapid-response effortsgenerative AI toolsdigital communications data analysisSEOGEO

Soft Skills

people-first leadershipcollaborative team managementcommitment to equityclient-centered communicationstrategic thinking