Marketing Specialist

INNERGY

Marketing Specialist driving product content, WordPress production, paid search/social, and demand generation for INNERGY’s woodworking ERP platform. Owning funnel campaigns and performance optimization to grow measurable pipeline.

Posted 8/4/2026full-timeRemote • Texas • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in creating benefit-driven messaging and integrated marketing campaigns for niche industries, utilizing analytics and marketing automation tools to optimize performance and drive demand generation.

Highest-signal resume keywords

Content MarketingGoogle Ads ManagementMarketing AutomationAnalytics Tools ProficiencyCampaign Performance Reporting

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

CopywritingLanding Page DevelopmentA/B TestingOn-Page OptimizationEmail MarketingWebinarsEvent MarketingFunnel Metrics TrackingCreative ProductionBudget Management

Soft Skills

CollaborationCommunicationProblem-SolvingAdaptabilityAttention to Detail

Tools & Technologies

WordPressHubSpotMarketoSalesforceGA4Google Search ConsoleLooker StudioCanvaFigmaAdobe Creative Suite

Certifications & Qualifications

Valid U.S. Passport

Industry Keywords

Manufacturers MarketingConstruction ProductsBuilding ProductsDemand GenerationCost-Per-LeadReturn on Ad Spend (ROAS)Niche IndustriesField MarketingContent SyndicationBuyer-Journey Messaging

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Translate product features and capabilities into benefit-driven messaging for millwork and cabinetry business owners
Write and produce landing pages, web copy, emails, case studies, one-pagers, ad copy, and campaign assets
Partner with product and sales to maintain sharp positioning and consistent buyer-journey messaging
Build, edit, and publish landing, product, and resource pages in WordPress
Maintain and improve the website through content updates, issue fixes, A/B testing, and on-page optimization
Plan, launch, manage, and optimize Google Ads, LinkedIn, Meta, and other paid campaigns
Manage campaign audiences, creative, budgets, bidding, and testing to improve cost-per-lead and ROAS
Report campaign performance and translate results into next steps
Support full-funnel demand-generation programs across email, webinars, events, content syndication, and nurture
Build and execute integrated campaigns from concept through measurement
Track and report funnel metrics and contribute to a continuous test-and-learn culture

Requirements

What you’ll need

Experience marketing to manufacturers, construction/building products, or other niche/vertical industries
Familiarity with marketing automation and CRM platforms such as HubSpot, Marketo, or Salesforce
Comfort with analytics tools including GA4, Google Search Console, and Looker Studio
Experience with native reporting in advertising platforms
Basic design or creative production skills using Canva, Figma, or Adobe Creative Suite
Experience with webinars, events, or field marketing
Ability to travel for a maximum of one week at a time
Domestic and international travel may be required
Valid U.S. passport required if not already in place
Weekend travel may be required during conventions and shows
Availability for up to 20% travel
Ability to sit for extended periods
Ability to work/look at a monitor for extended periods
Ability to lift 45 lbs or less
Must reside in an eligible U.S. state; listed eligible states include Texas, Florida, Missouri, Arizona, Indiana, North Carolina, and Wisconsin
Candidates in California, Colorado, New York, Illinois, Washington, and other states with active pay transparency requirements are not eligible

Benefits

Comp & perks

Remote work flexibility
Inclusive and accessible workplace
Reasonable adjustments/accommodations during recruitment and employment
Employee wellbeing support
Flexible work environment
Safe, supportive work environment
Equal opportunity workplace