INNERGY

Senior Director – Demand Generation

INNERGY

full-time

Posted on:

Location Type: Remote

Location: Texas • United States

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Job Level

Senior

About the role

  • Develop and execute a comprehensive demand generation strategy that delivers qualified leads, accelerates pipeline growth, and drives revenue outcomes.
  • Partner closely with Sales and Revenue Operations to improve funnel efficiency, lead quality, and opportunity conversion.
  • Oversee campaign planning, digital marketing, and content strategy — ensuring all initiatives align with business objectives and brand positioning.
  • Establish and own marketing performance metrics, attribution models, and reporting processes to measure ROI and inform investment decisions.
  • Collaborate with the CMO on annual planning, forecasting, and budget optimization across channels and programs.
  • Lead, mentor, and grow a high-performing demand generation team, fostering a culture of experimentation, accountability, and continuous improvement.
  • Partner with Product Marketing and Brand to ensure consistent storytelling across paid, owned, and earned channels.
  • Evaluate and optimize marketing technology tools and automation systems to enhance scalability and data visibility.
  • Represent Marketing leadership in cross-functional planning sessions, customer events, and executive reviews.

Requirements

  • 8+ years of progressive experience in B2B marketing, preferably within the SaaS industry, with at least 3 years in a senior or leadership role.
  • Proven track record of designing and executing multi-channel demand generation strategies that drive measurable revenue growth.
  • Strong expertise in digital marketing, content strategy, lead generation, and campaign automation.
  • Experience collaborating closely with Sales leadership to improve lead flow, qualification processes, and conversion rates.
  • Analytical and metrics-driven mindset, adept at interpreting performance data and optimizing for efficiency and ROI.
  • Experience managing and mentoring marketing teams, fostering alignment and performance.
  • Proficiency with HubSpot, CRM systems, and MarTech stacks (automation, attribution, analytics).
Benefits
  • Health insurance
  • Flexible work arrangements
  • Professional development
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generation strategylead generationcampaign automationdigital marketingcontent strategymarketing performance metricsattribution modelsdata analysispipeline growthrevenue growth
Soft Skills
leadershipmentoringcollaborationanalytical mindsetcommunicationaccountabilitycontinuous improvementteam alignmentstrategic planningproblem-solving