Inbound Marketing Analyst

InMeta

Marketing Analyst responsible for managing lead strategies and marketing automation for Inmeta, a SaaS company. Focus on optimizing lead conversion and collaborating with marketing and sales teams.

Posted 6/27/2026full-timeRemote • 🇧🇷 BrazilMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Manage the company’s lead database, ensuring segmentation, data quality and updates;
Create, implement and optimize automation and lead nurturing workflows in RD Station focused on lead qualification and conversion;
Develop relationship strategies across the entire lead journey;
Monitor and optimize conversion metrics between stages of the marketing and sales funnel;
Build advanced segmentations for email marketing campaigns and automations;
Perform lead database analyses to identify growth and recovery opportunities;
Integrate processes between RD Station and Pipedrive, ensuring data consistency and funnel tracking;
Develop reports and dashboards to track Inbound Marketing results;
Collaborate with Content, Performance and Sales teams to maximize opportunity generation;
Run A/B tests on workflows, campaigns and nurturing journeys;
Use artificial intelligence to optimize analyses, segmentations, automations and conversion strategies;
Propose continuous improvements to the demand-generation operation based on data.

Requirements

What you’ll need

Experience in Inbound Marketing and marketing automation;
Experience in demand generation and funnel management;
Experience with Marketing + Sales integration;
Experience in B2B SaaS companies;
Advanced knowledge of RD Station Marketing;
Advanced knowledge in Marketing and Sales Funnel Management;
Advanced knowledge in Lead Nurturing Strategies;
Advanced knowledge in Marketing Automation;
Advanced knowledge in Email Marketing;
Advanced knowledge in dashboard creation and analysis;
Intermediate knowledge of CRM and commercial processes.

Benefits

Comp & perks

iFood Benefícios
Wellhub
Starbem
Paid time off

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

lead database managementautomation workflowslead nurturingconversion metrics optimizationemail marketing campaignslead database analysisreport creationA/B testingartificial intelligence optimizationdemand generation

Soft Skills

relationship strategiescollaborationcontinuous improvement