Growth Marketer

InLogic

Growth Marketer crafting and executing organic marketing strategies for brand growth and engagement. Collaborating with founders to boost online presence and business success.

Posted 7/6/2026full-timeRemote • 🇿🇦 South AfricaMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Develop and own the overall organic marketing strategy.
Plan and execute a consistent content calendar across all key platforms.
Create engaging short-form content, including videos, reels, carousels, graphics and written posts.
Write compelling copy for social media, email campaigns and marketing materials.
Edit short-form video content for social platforms.
Design social media graphics, carousels and promotional assets using Canva or similar design tools.
Manage and grow social media channels, ensuring consistent brand messaging.
Engage with the online community by responding to comments, messages and audience interactions.
Develop and manage email marketing campaigns, including nurture sequences and promotional content.
Leverage AI tools to improve content creation, repurpose existing content and increase efficiency.
Monitor marketing performance using analytics and continually optimise content and strategy.
Identify growth opportunities and recommend new marketing initiatives.
Collaborate closely with leadership to execute business growth objectives.

Requirements

What you’ll need

Proven experience as a Growth Marketer, Digital Marketer or Content Marketing Specialist.
Demonstrated success growing brands through organic marketing.
Strong content creation skills across multiple social media platforms.
Excellent copywriting skills with exceptional written English.
Experience producing engaging social media content that generates leads and engagement.
Ability to create, edit and publish short-form video content.
Experience using Canva or similar design software.
Strong understanding of social media algorithms and content trends.
Experience managing online communities and customer engagement.
Knowledge of email marketing and marketing automation.
Experience using AI tools to enhance marketing workflows.
Analytical mindset with the ability to interpret marketing data and optimise campaigns.
Highly organised with excellent project management skills.
Ability to work independently in a remote environment.
Experience in B2B Marketing (highly desirable).
Experience in service-based businesses (highly desirable).
Experience in construction or trades industries (highly desirable).
Experience in UK markets (highly desirable).
Experience in organic social media growth (highly desirable).
Experience in content strategy (highly desirable).
Experience in brand development (highly desirable).
Experience in lead generation (highly desirable).
Experience in marketing automation (highly desirable).
Experience in CRM platforms (highly desirable).
Technical Skills: Canva (or equivalent design software), social media management platforms, Instagram, TikTok, LinkedIn, email marketing platforms, AI content creation tools, video editing software, analytics and reporting tools.

Benefits

Comp & perks

Consistent growth across organic marketing channels.
Increased audience engagement and brand awareness.
Growth in qualified leads generated through content marketing.
Successful execution of email marketing campaigns.
High-quality, consistent content production.
Continuous improvement through data-driven optimisation.
Strong community engagement and audience interaction.
Contribution to overall business growth through effective marketing strategies.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Content StrategyLead GenerationVideo EditingMarketing AutomationAnalytics Interpretation

Soft Skills

Project ManagementOrganizational SkillsCommunity Engagement