DM Setter, Personal Assistant

InLogic

Proactive DM Setter & Personal Assistant managing Instagram conversations for online fitness coaching business. Supporting daily operations and ensuring content consistency across social platforms.

Posted 6/8/2026full-timeRemote • 🇿🇦 South AfricaMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Manage daily Instagram direct message conversations with prospective clients.
Engage with followers, story viewers, post interactions, and inbound leads.
Build rapport and qualify prospects for coaching services.
Book appointments and discovery calls for the founder.
Track leads, conversations, and follow-up activities.
Assist with client administration and general business support.
Schedule and publish social media content across various platforms.
Perform light content editing, including captions, text overlays, trimming, and formatting.
Maintain organised records, documents, and operational systems.
Provide proactive support to ensure smooth day-to-day business operations.

Requirements

What you’ll need

Previous experience in DM setting, appointment setting, lead generation, or virtual assistant roles.
Strong written English with the ability to communicate in a natural, conversational, and engaging manner.
Experience managing conversations through Instagram or social media platforms.
Excellent organisational and time-management skills.
Ability to work independently and take ownership of tasks.
Reliable internet connection and home office setup.
Comfortable working remotely and managing multiple priorities.
Preferred Experience
Experience supporting an online coach, fitness business, personal brand, or online service business.
Familiarity with Instagram growth and engagement strategies.
Experience with content scheduling and social media management.
Knowledge of platforms such as Kahunas, Notion, Obsidian, CapCut, or similar tools.
Understanding of online coaching, fitness, health, or lifestyle industries.

Benefits

Comp & perks

What Success Looks LikeWithin the first 90 days, you will have established consistent daily engagement with inbound leads, maintained organised lead tracking and reporting, ensured content is published on schedule, and become a trusted operational support partner to the founder.
Ideal CandidateWe are looking for someone who is proactive, dependable, and naturally personable. You should enjoy interacting with people online, be confident managing conversations on behalf of a brand, and have the ability to balance administrative responsibilities while maintaining a high level of professionalism and attention to detail.
This is an excellent opportunity to join a growing online business and play a key role in its continued success.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

lead generationappointment settingcontent schedulingsocial media managementlight content editing

Soft Skills

strong written communicationorganisational skillstime-management skillsindependenceproactive support