Senior Affiliate Marketing Manager
Staples Promotional Products
Marketing Executive – Lead Generation
InLogic
full-time
Posted on:
Origin: • 🇿🇦 South Africa
Visit company websiteJob Level
Senior
About the role
- Growing our database of potential customers by creating and sustaining a pipeline of newly qualified leads.
- Nurturing qualified leads into Website Enquiries (requests for more information) via engaging content and communications against set monthly targets.
- Prequalifying lead companies and nurturing them to the point of expressing interest in our membership offering.
- Prospecting, researching and prequalifying prospects via platforms such as LinkedIn and industry news sites.
- Sending direct messages to prospects to generate downloads of our lead magnet content.
- Creating and delivering compelling email campaigns to nurture existing leads into Website enquiries against monthly targets.
- Maintaining and updating our Pipedrive CRM database for recording of lead generation activity.
- Using other digital content marketing tools such as Canva and Kajabi when required.
- Updating our company LinkedIn page as and when required.
- Acting as the company champion for all top of funnel outbound digital marketing activity.
Requirements
- Be a self-starter, able to use your own initiative and possess a drive to succeed against KPI’s.
- Competent and articulate written communicator capable of creating and promoting engaging digital content for an audience of Director level individuals.
- Willing, diligent and tenacious prospector focused on turning prospects into qualified membership leads.
- Experience in testing and working whole-cycle campaigns, identifying prospects and converting them into membership leads.
- Previous success delivering digital marketing campaigns and creating own content.
- Previous success consistently identifying new business opportunities.
- Proficient in writing, creating marketing email campaigns and sending professional emails.
- Able to focus on targets and plan own activity to successfully meet them.
- Proficient in web-based CRM applications (e.g., Pipedrive).
- Proficient in web-based content creator tools such as Canva and Kajabi.
- Proficient in MS Office applications such as PowerPoint.
- Experience in managing own workload.
- A knowledge of Apprenticeships and Engineering/ Manufacturing (desirable).
