Lead Generation

• Growing our database of potential customers by creating and sustaining a pipeline of newly qualified leads.
• Nurturing qualified leads into Website Enquiries (requests for more information) via engaging content and communications against set monthly targets.
• Prequalifying lead companies and nurturing them to the point of expressing interest in our membership offering.
• Prospecting, researching and prequalifying prospects via platforms such as LinkedIn and industry news sites.
• Sending direct messages to prospects to generate downloads of our lead magnet content.
• Creating and delivering compelling email campaigns to nurture existing leads into Website enquiries against monthly targets.
• Maintaining and updating our Pipedrive CRM database for recording of lead generation activity.
• Using other digital content marketing tools such as Canva and Kajabi when required.
• Updating our company LinkedIn page as and when required.
• Acting as the company champion for all top of funnel outbound digital marketing activity.

Marketing Executive – Lead Generation

Inbound & Outbound Lead Generator

Outbound Lead Generation Specialist – Cold Email Focus