InLogic

Paid Media Buyer

InLogic

full-time

Posted on:

Location Type: Remote

Location: South Africa

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About the role

  • **Key Responsibilities:**
  • - **Campaign Management:** Execute and optimize paid advertising campaigns across Google Ads, Meta, and LinkedIn.
  • - **Strategic Growth:** Proactively identify monthly scaling opportunities for client ad spend that align with business goals.
  • - **Data-Driven Recommendations:** Prepare presentation-ready data and analysis to support the case for scaling client ad accounts.
  • - **Funnel & Conversion Excellence:** Work on funnel pages, lead magnets, and conversion optimization initiatives , while managing robust conversion tracking and attribution systems.+1
  • - **AI Integration:** Leverage AI tools for campaign planning, creative development, strategic analysis, forecasting, and presentation creation.
  • - **Upsell Facilitation:** Present scaling opportunities to the leadership team with supporting data and assist with client-facing presentations.
  • - **Continuous Improvement:** Stay current with platform updates, industry trends, and emerging paid advertising strategies.

Requirements

  • **Essential Skills & Experience:**
  • - **Hands-on Experience:** Proven experience managing Google Ads, including Search, Performance Max, and Demand Gen campaigns.
  • - **Platform Expertise:** Demonstrated expertise with Meta Ads and LinkedIn Ads platforms.
  • - **Technical Knowledge:** Strong understanding of conversion tracking, attribution modeling, and analytics.
  • - **AI Proficiency:** Proficiency in using AI tools to enhance campaign planning and strategic analysis.
  • - **Data Analysis:** Excellent skills in translating metrics into actionable recommendations and creating business cases for budget scaling.
  • **Essential Qualities:**
  • - **Highly Organized:** Ability to manage multiple client accounts with precision and attention to detail.
  • - **Growth-Minded:** Hungry for knowledge and committed to continuous improvement.
  • - **Excellence-Oriented:** Takes pride in delivering exceptional work and outstanding customer service.
Benefits
  • **Benefits**
  • - **Competitive Pay:** A competitive base salary.
  • - **Performance Incentives:** Incentives for successfully facilitated client upsells and budget increases.
  • - **Scaling Bonuses:** Bonuses tied specifically to scaling opportunities that convert to increased client ad spend.
  • - **Professional Growth:** Investment in professional development and training.
  • - **Work Environment:** Remote flexibility with a collaborative team environment.
  • - **Impact:** The opportunity to make a real impact on client growth within a high-value niche.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Google AdsMeta AdsLinkedIn Adsconversion trackingattribution modelingdata analysisAI toolscampaign managementfunnel optimizationpresentation creation
Soft Skills
highly organizedgrowth-mindedexcellence-orientedattention to detailproactivedata-drivenclient-facingstrategic thinkingcontinuous improvementcommunication