Chief Marketing Officer

InkuPlay UG (haftungsbeschränkt)

Chief Marketing Officer leading marketing strategy and brand development for InkuPlay. Working closely with the Founder & CEO in a dynamic gaming and E-Sports environment.

Posted 7/26/2026full-timeRemote • 🇩🇪 GermanyLead💰 €4,000 - €7,500 per monthWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and implementing comprehensive marketing strategies, brand management, and growth marketing within the gaming and entertainment sectors. Proficient in managing cross-channel content strategies and building strategic partnerships to enhance brand presence and community engagement.

Highest-signal resume keywords

Brand ManagementGrowth MarketingContent Strategy DevelopmentSponsorship and Partnership ConceptsFluent in German and English

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Strategy DevelopmentKPI MeasurementCommunity EngagementDigital MarketingPerformance MarketingCampaign ManagementAudience AnalysisBudget ManagementContent CreationBrand Positioning

Soft Skills

Excellent CommunicationPresentation SkillsNegotiation SkillsStrategic ThinkingResilience

Tools & Technologies

TikTokInstagramYouTubeTwitchLinkedInDiscord

Industry Keywords

GamingE-sportsEntertainmentCreator EconomyDigital Business Models

About the role

Key responsibilities & impact

Develop and implement a comprehensive marketing and growth strategy for InkuPlay
Translate company objectives into concrete marketing goals, initiatives and measurable KPIs
Build a clear positioning for InkuPlay in the gaming, e‑sports and entertainment markets
Identify new target audiences, markets, platforms and growth opportunities
Work closely with executive management on strategic matters
Support long‑term company, brand and internationalization strategy
Further develop brand identity, brand architecture and brand communications
Ensure a consistent and professional brand presence across all channels
Create brand guidelines, communication standards and approval processes
Develop cross‑channel content strategies for platforms such as TikTok, Instagram, YouTube, Twitch, LinkedIn, X and Discord
Plan and manage campaigns, content formats, livestreams and community activations
Design initiatives to increase reach, community engagement, user base and revenue
Conduct testing, audience analyses and campaign evaluations
Develop marketable sponsorship and partnership concepts
Support acquisition and management of sponsors, brand partners and strategic collaborations
Represent InkuPlay to brands, agencies, media and business partners
Build a strategic creator and influencer network
Develop campaigns with streamers, players, content creators and brand ambassadors
Develop a professional press and communications strategy

Requirements

What you’ll need

Several years of professional experience in a senior marketing role, e.g., CMO, Head of Marketing, Marketing Director or Growth Lead
Proven experience building and scaling brands, communities or digital business models
Strong expertise in brand management, growth marketing, content, social media and performance marketing
Ideally experience in gaming, e‑sports, entertainment, sports, media, the creator economy or technology
Experience developing and commercializing sponsorship and partnership concepts
Confident handling of marketing metrics, budgets, analyses and reporting
Experience leading interdisciplinary teams and managing external agencies and service providers
Strong understanding of digital platforms, community dynamics and current content formats
Excellent communication, presentation and negotiation skills
Fluent German and English
Strategic thinker with strong execution orientation
High degree of personal responsibility, resilience and decisiveness
Entrepreneurial mindset and willingness to actively help build company structures

Benefits

Comp & perks

A central leadership role with direct collaboration with the Founder & CEO
Large strategic and operational scope
The opportunity to further develop a gaming and e‑sports brand from the ground up
Short decision‑making paths and direct communication
Flexible working arrangements with hybrid and remote options by agreement
Responsibility for brand, growth, communications and the marketing organization
Access to an international gaming, creator and e‑sports environment
The opportunity to build your own team and professional marketing structures
A dynamic corporate culture with high standards and ambitious growth targets
Competitive compensation based on experience, responsibility and qualifications
Potential for additional performance‑based remuneration in the future